NETWORK FINALS:  The only changes from preliminary ratings were 0.1 declines for the 8PM/9PM CBS reruns.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Another big day and night for COLLEGE FOOTBALL bowl games on ESPN, at 1.31 (Utah vs. Texas)/0.68/0.59.  CNN’s primetime NEW YEAR’S […]

On a night that featured gold medal victories for US women’s soccer, women’s water polo and men’s decathlon (none of which are particularly TV-friendly events), NBC Olympic coverage in prime time averaged a preliminary 6.8 Adult 18-49 rating, on track to be the lowest-rated night so far from London and lower than the same night […]

  Night 9 of the OLYMPICS is typically steady (aside from a big bump in Beijing), and that was true this year as well.  (NOTE: Local preseason NFL preemptions may shift ratings when final numbers are released on Tuesday.) DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics […]

A fairly ho-hum Sunday night on the broadcast networks, with only NBC and a few hours on CBS on the air with original programming. Sunday Night Football (Detroit Lions at San Francisco 49ers) will be about an 8 rating with Adults 18-49 from 8:30 pm on, when the official nationals are released tomorrow.  With the pre-game […]

  THE GOOD PLACE had a good exit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

Tuesday prime time averages from last night show another 24% decline in live+same day DVR viewing for the four broadcast networks (from an 11.6 combined Adult 18-49 rating for the four networks on the same night last year to a preliminary 8.8 last night).  Not exactly, the sky is falling, but it’s pretty serious. Note: […]

  Last night’s intermittent rain delay in the St. Louis/San Francisco NATIONAL LEAGUE BASEBALL PLAYOFFS game caused a potential 2-night disaster for FOX (but an unexpected opportunity for ABC). The game had started at 4PM East Coast time, and was supposed to end before primetime, when FOX would air THE X FACTOR.  But the rain delay […]