Night 9 of the OLYMPICS is typically steady (aside from a big bump in Beijing), and that was true this year as well. (NOTE: Local preseason NFL preemptions may shift ratings when final numbers are released on Tuesday.)
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and Olympics comparisons follow the chart.
NBC: The RIO SUMMER OLYMPICS held Friday’s 6.3, and while that kept this year’s games at their low level, it was typical for the night, which (aside from Beijing) hadn’t moved up or down more than 0.3 from the previous night over the past several Olympics.
CBS: An all-new (if low-rent) night of programming currently has a burned-off RUSH HOUR at 0.3, and a pair of 48 HOURS episodes at 0.3/0.4.
ABC: BOSTON EMS is currently up 0.1 to 0.4, with the night led by sitcom reruns at 0.5/0.6.
FOX: HOTEL HELL reruns are at 0.4.
RIO OLYMPIC RATINGS So Far Compared to Previous Summer Games:
CABLE RATINGS: Come back early Tuesday for detailed demographic ratings for top cable programs from this day.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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