All the sports on Sunday’s air seemed to help the non-sports. ABC: It was a good night for ONCE UPON A TIME, REVENGE and 666 PARK AVENUE, as the scripted trio all rose from last week.  Once was up by 0.3 to 3.3, REVENGE by 0.2 to 2.8, and 666 by 0.3 to 1.8.  The […]

November sweeps didn’t begin very tunefully. FOX:  With music-themed competition on 2 other networks, THE X FACTOR slumped to 2.3, its season low and no better than last week’s out-of-time-period semi-repeat on Tuesday. ABC:  The CMA AWARDS won the night with 3.8, but that was down a whopping full rating point from last year’s 4.8, […]

Last night the regular CBS Thursday schedule tied its season high (premiere night) with a 3.4 adult 18-49 rating in the fast nationals from 8-11 pm.  Last night is also up over the same night last year (2.8) and up over the season average last year at this point (3.2).  In contrast ABC and FOX […]

SEASON TO DATE through ten weeks (68 nights of official ratings and 2 nights of adjusted fast nationals through Sunday, December 2, 2012): NBC is averaging a 2.81 adult 18-49 rating in prime time (up 23% from the same period last year). CBS is in second place with a 2.33 (down 18%). FOX is in third […]

NBC’s prime time Wild Card game Saturday night (Minnesota at Green Bay) easily destroyed the competition — a 9.2 rating with Adults 18-49 from 8-11 pm against a 1.9 rating combined for CBS (0.8), FOX (0.7) and ABC (0.4).   The 9.2 fast national rating should rise to around a 10.6 rating in the official nationals. But […]

SUNDAY SPORTS.  The calm before the storm of next week’s Super Bowl Sunday: the most watched sporting event of the year, the most watched telecast of the year, and the most viewed day of the year.  A kind of typical winter Sunday with two NBA games on ABC and a golf tournament on CBS with […]

  Another low Friday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. ABC:  […]

It’s been so long since there’s been a stable Sunday, what with preemptions and competition from football playoffs, the Super Bowl, the Golden Globes, and the Grammys (with the Oscars still to come), that it’s hard to know what “normal” looks like–but last night, for the most part, wasn’t good. ABC:  Last night’s REVENGE was […]