DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

>Dancing with the Stars returned to ABC’s schedule with a preliminary 3.5 rating from 8-10 pm, down from a 5.3 rating for the spring premiere last year on the comparable night.  The Voice averaged a 4.5 rating with young adults, down from a 5.2 last week and a 6.2 two weeks ago.  In the metered-market […]

  With live coverage of football and President Obama’s address to the families of Newtown, last night’s ratings won’t really be clear until final numbers are released tomorrow.  What follows is a very preliminary account. CBS:  The SURVIVOR finale had the advantage of a huge (8.5) lead-in from an afternoon NFL overrun, and it’s currently […]

        NETWORK FINALS:  THE BIG BANG THEORY and YOUNG SHELDON gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA PLAYOFFS game was at 1.43, while NBC Sports Net’s NHL PLAYOFFS games were at 0.67/0.46.  A&E’s LIVE PD specials were at […]

>The second night of American Idol was down 28% from last year.  FOX still won the night, but suddenly CBS is nipping at its heels on this important night for advertisers.                Nightly Adult 18-49 Rating Thursday     FOX    CBS    ABC    NBC    01.19.2012   3.9 […]

  A night for classics, old and new. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

>CBS Monday was back in originals from top to bottom, with fairly solid results from all shows.  The night averaged a very good 4.1 Adult 18-49 rating.  The only note of concern is Two and a Half Men, which was the second lowest original of the season (although a 5.0 rating is hardly a reason […]

>It’s rare that a Saturday night has a huge impact on a sweep race, but last night featured a college football pairing between the #1 and #2 teams in the country on CBS.  In an SEC matchup for the ages, #1 LSU defeated #2 Alabama in overtime 9-6, earning a 6.4 Adult 18-49 rating in […]