The news wasn’t tuneful for ONCE UPON A TIME. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Welcome to Upfronts week, when the broadcast networks (or what’s left of them) announce their Fall schedules and attempt to generate billions of dollars worth of excitement from advertisers.  It’s harder than ever to authoritatively analyze the thought process that goes into a broadcaster’s cancellation, renewal and pick-up decisions, because network ad revenues directly […]

        NETWORK FINALS:  Boosted by its huge NFL lead-in, THE MASKED SINGER rose by half a point to a giant 3.5 in final numbers, and I CAN SEE YOUR VOICE was up 0.2 to 1.8.  Elsewhere, there were 0.1 bumps for ABC’s OLAF’S FROZEN ADVENTURE, TOY STORY TIME and WONDERFUL WORLD OF […]

  A strong night for 60 MINUTES. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

>Some new arrivals didn’t get anyone excited. NBC: This year’s CELEBRITY APPRENTICE freak-show made its entrance onto the scene, down 0.2 from last year’s premiere despite the boosted lead-in of a Voice repeat. Still, that was enough to win both of its hours. CBS: The network’s schedule was somewhat disrupted by a golf overrun (which […]

  Social media excitement doesn’t always equal ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  Note that because the PRESIDENTIAL DEBATE ran without commercials, Nielsen doesn’t cover it in its final numbers for the broadcast networks.  SUNDAY NIGHT FOOTBALL adjusted to 5.9, down 0.8 from last week’s game.  Elsewhere, AMERICA’S FUNNIEST HOME VIDEOS fell 0.3 to 0.9 (probably its early number was inflated by […]

  BROADCAST FINALS ABC:  SHARK TANK dropped 0.06 to 0.42, and 20/20 ticked down to 0.31. CBS:  After a special THE PRICE IS RIGHT AT NIGHT at 0.32, reruns were at 0.21/0.24. NBC:  COLLEGE BOWL gained 0.03 to 0.25, and DATELINE was up 0.02 to 0.35. FOX:  WWE SMACKDOWN fell 0.09 to 0.54. CW:  Reruns […]