May 8, 2017



The news wasn’t tuneful for ONCE UPON A TIME.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 May 07.SUN

ABC:  The much-hyped ONCE UPON A TIME musical episode fell 0.1 from last week to 0.8 (and was hit by an additional evil spell when star Jennifer Morrison posted that she won’t return for a rebooted 7th season), and AMERICA’S FUNNIEST HOME VIDEOS was down 0.2 to 1.0.  The only good news was that the 0.9 for the LAST 100 DAYS OF DIANA special was better than the 9-11PM slot has been doing this season.

FOX:  The LAST MAN ON EARTH season finale was at 0.7 in both half-hours, down from last week’s 0.8 (which had a 1.2 FAMILY GUY lead-in).  Earlier, BOB’S BURGERS was up 0.2 to 0.9, and both THE SIMPSONS (1.0) and MAKING HISTORY (0.6) were steady.  The night started with a 0.6 BOB’S BURGERS rerun.

CBS:  After 60 MINUTES gained 0.1 to 0.9, NCIS: LA (1.0) and ELEMENTARY (0.7) were steady, and ELEMENTARY was up 0.1 to 0.6.

NBC:  The new LITTLE BIG SHOTS (after a 0.5 rerun) fell 0.3 to 1.2, still the highest-rated show of the night.  CHICAGO JUSTICE (1.0) and SHADES OF BLUE (0.7) were each down 0.1.

CBS has season finales tonight for KEVIN CAN WAIT, SUPERIOR DONUTS and THE GREAT INDOORS.


COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 May 07.SUN

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.