Low returns for the CBS line-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

Here are the weekend sports ratings for Saturday and Sunday July 1-2, 2017.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, July 2-3, […]

  Preliminary numbers from last night’s season finale have HOMELAND setting a new series record with 2.4M total viewers for its initial airing (an additional 500K tuned in for the re-broadcast later in the evening).  Whatever the qualms have been over this season’s creative direction, its viewership has been very solid. MASTERS OF SEX has […]

  COLLEGE FOOTBALL had the lead. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

Monday fast nationals ratings:

  OLYMPICS:  The WINTER OLYMPICS OPENING CEREMONIES had a preliminary 8.6 rating in 18-49s.  That was up 2.4 from the non-medal events aired on Thursday, but down 0.8 from the 2010 Vancouver Opening Ceremonies.  (And for those with a long-range point of view, up 2.1 from the 2006 Opening Ceremonies from Turin.) OTHER NETWORKS:  As […]

Last night’s final night of coverage from Sochi on NBC was in three parts.  Sochi Gold from 7:00-8:30 pm (mostly an excellent documentary on the still fascinating Nancy Kerrigan-Tonya Harding controversy in 1994) averaged a 2.6 adult 18-49 rating (peaking at a 3.1 rating in the 8:30 half hour).  The actual Closing Ceremony coverage from 8:30-10:30 averaged a […]

  A drop for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]