Everyone knows that the Super Bowl is by far the highest rated show of each season, but what does it mean for a network’s big picture?  Here were the season-to-date averages for the broadcast networks as of a week ago: NBC:  2.47 FOX:  2.11 CBS:  2.07 ABC:  1.67 CW:   0.54 And here are the […]

  AFTERNOON UPDATE:  THE WINTER OLYMPICS gained only 0.1 in adjusted numbers, bringing it to 5.0, more than a point behind Vancouver and more than 3 points behind Turin for the night.  (Don’t even ask about Salt Lake City.)  At least the afternoon adjustments gave the Games something, though–AMERICAN IDOL stayed at its awful, all-time […]

Here are the full week sports ratings for Monday January 18 through Sunday January 24, 2021.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 200K Persons 2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the similar chart […]

  AFTERNOON UPDATE:  HELL’S KITCHEN climbed 0.1, but AMERICAN IDOL stayed put, meaning that IDOL ended up just 0.2 above KITCHEN, even though KITCHEN faced off with THE BIG BANG THEORY.  BIG BANG, meanwhile, stayed at 4.9, but the other CBS sitcoms were down after adjustment, THE MILLERS and 2 1/2 MEN by 0.2 and […]

  AFTERNOON UPDATE:  The NCAA FINALS adjusted up to 7.2 in final numbers, but that was still significantly down from last year’s 8.4.  What time zone adjustment giveth it also taketh away, and that BIG BANG THEORY rerun at 8PM looked a lot less impressive when reduced to 2.0, while the game’s PRE-GAME SHOW fell […]

  NETWORK UPDATE:  The ONCE UPON A TIME season finale gained 0.1 in final numbers (as did AMERICA’S FUNNIEST HOME VIDEOS), but the REVENGE finale dropped 0.1.  On FOX, AMERICAN DAD was up 0.1 but COSMOS lost 0.1. SATURDAY CABLE:  ORPHAN BLACK (BBCA) stayed at 0.2, and the season premiere of IN THE FLESH that […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  NETWORK UPDATE:  Both GANG-RELATED and BLACK BOX went up 0.1 in final numbers, which is a bit heartening for GANG in particular, since it means the show went up–however slightly–from its premiere.  Also up 0.1:  the BACHELORETTE rerun. THURSDAY CABLE:  Soon ABC will be airing the Finals, but for now the NBA PLAYOFFS are […]