A rough night for most of the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

        NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 4.2 on NBC, which was 0.3 below the last CBS final rating for a Thursday game.  Elsewhere, GREY’S ANATOMY gained 0.1 for its midseason finale.  That’s only 0.3 below where GREY’S was at this point last year, while HOW TO GET AWAY WITH MURDER […]

        NETWORK FINALS:  Game 4 of THE WORLD SERIES adjusted to 2.3, and ABC’s COLLEGE FOOTBALL game adjusted to 1.8.  Elsewhere, the 10PM 48 HOURS, and the reruns of THE VOICE and DATELINE all lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE […]

  BROADCAST FINALS ABC:  After a run of ENCHANTED (to tie in with Disney+’s new sequel) at 0.32, the midseason finale of ALASKA DAILY gained 0.03 to 0.20. CBS:  After reruns at 0.36/0.34, a PICKLED special was at 0.24. NBC:  LAW & ORDER rose 0.04 to 0.48, SVU climbed 0.06 to 0.57, and LAW & […]

  FRIDAY NETWORK UPDATE:  20/20 gained 0.1 in final numbers, but UTOPIA remained at its dismal 0.5. Ratings for Friday’s Top 25 original cable telecasts in key demos (plus a few other lower-rated but noteworthy programs): As it usually does, WWE on Syfy took Friday night, down 0.04 from last week to 0.77, and perhaps not surprisingly, it’s […]

>DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows once […]

Cable and broadcast nationals for Friday 3/26/2021 (normally at 1pm PT/ 4pm ET) will be posted a few hours later than usual today due to spring break travel. Check back later for revised post times. Tuesday and Wednesday afternoon posts this week will also be delayed, although we expect no delays for the morning posts. […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).