> CBS won the night last night, mostly with the NCAA Basketball Championship.  The preliminary rating for the night matches last year’s mark, although the individual program ratings for CBS Monday (two comedy repeats and the basketball game) will be adjusted significantly as the time zone viewing is sorted out on this unusually formatted night.  […]

Network Programmer conversation today:  “OK, Niagara Falls on a high wire worked–next time, let’s do someone walking on his hands across the Grand Canyon.” “Hopping across the Sahara Desert!”  “Swimming across the Atlantic Ocean–one hand tied behind his back.”  “Book it for Sweeps!” ABC:  MEGASTUNTS was a big hit for ABC last night, its 2.5 […]

>American Idol continue to flounder.  Just when we thought the Wednesday edition could hold the line at a 6 rating, it now appears that a 5 rating could be the benchmark.  Idol is no longer hearing the footsteps of The Voice; it is watching Adam, Cee Lo, Blake and Christina definitely leaping ahead.  But before […]

The week heading into Labor Day is usually forgettable.  Television viewing is always very light the Thursday-Sunday before the holiday, and this past week the broadcast networks suffered through low ratings for the Republican National Convention (NBC ranged between a 0.9 and a 1.1 rating with Adults 18-49 at 10 pm Tuesday-Thursday, while ABC averaged […]

  Not much sweeps momentum for the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  The battle for family eyeballs was taken by the reindeer with the shiny nose. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

>ABC won another Wednesday, thanks to a very solid schedule top to bottom.  NBC launched its new Wednesday 8-9 comedy hour to okay results, but remember in week two Whitney and Chelsea will face the venerable American Idol each week.               Nightly Adult 18-49 Rating Wednesday    ABC    CBS […]

>Week to week increases were evident last night!  In a break from a seemingly endless four-network death spiral, NBC Tuesday showed some impressive signs last night, with all three reality shows up from last week and the network matching the year ago nightly rating.  In this environment, flat is up for any network.  Glee returned […]