An off-night for SUNDAY NIGHT FOOTBALL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

No one will ever confuse the ratings for MAD MEN with those of TRUE BLOOD, but it was the former moving in the right direction with its season finale last night.  The Season 5 finale was the show’s highest rated, with what should be around a 0.9 rating in 18-49s, and 2.7 million viewers, up […]

The broadcast networks barely cracked a 1 rating each last night, while the most attention was probably paid to FX’s new night of comedy featuring the premieres of Charlie Sheen in Anger Management and Russell Brand’s new latenight show.  Ratings for those and other cable shows will be available later today. CBS (with its all-repeat lineup) […]

A night, sadly, for news shows. NBC:  We don’t know at this time what the ratings have been for the 24-hour cable news networks that have been covering the Aurora shootings non-stop since Thursday night.  Friday evening, the broadcast networks joined the coverage, and NBC devoted 2 primetime hours of DATELINE to the story, with about […]

  A recent theatrical hit had little network impact. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

A very good night on NBC last night for the final Wednesday from London, a preliminary 9.2 rating with Adults 18-49 in prime time.  The number will easily rise to a 9.5 in the official nationals, blowing away the previous high for this night in recent Summer Olympics (8.7 from Athens in 2004).  The night […]

FOX won Thursday night with a 3.2 Adult 18-49 rating from 8-10 pm, with the two highest-rated shows of the night: the Thursday premiere of The X Factor (3.1) and the season premiere of Glee (3.3). NBC placed second on the night with a 2.0 rating.  The night started with the season finale of America’s Got Talent (2.4) […]

With the 2016 Summer Olympic Games in Rio now history, here’s a look at the audience trends in every age category, from young children to retirees.  Each group behaved differently across the 17 nights of the Games, providing NBC with some hope for certain audience segment but much consternation regarding the important 18-34 audience. Opening Ceremony. The […]