NBC led the broadcast networks last night with a 1.6 Adult 18-49 rating from 7-11 pm in the preliminary fast nationals, although ESPN’s coverage of the NBA Eastern Conference Finals and HBO’s Game of Thrones are certain to pull ahead when the cable ratings are available tomorrow morning.  NBC started relatively slowly with Dateline at […]

Other than So You Think You Can Dance on FOX, reality on the other networks completely tanked last night.  Both Duets and Dogs in the City continued their miserable runs at around a 1 rating and part one of two-night Justin Bieber music special pulled a sub-1 rating. FOX won the night with a 2.4 preliminary […]

  USA:  The season premieres of WHITE COLLAR and COVERT AFFAIRS were significantly down from last year’s summer launches, and we won’t know until next week if that’s attributable to premiering against baseball’s All-Star Game, with its older male audience.  (Last year, the shows debuted in June instead of July.)  Collar had a 1.0 in […]

  Tis the season for reruns. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  Several networks opted not even to try and compete with Sunday’s Olympics coverage, and the effect of the games on the shows that remained was mixed. HBO:  TRUE BLOOD didn’t miss an artery, as its craziest season ever continued to roll on with a 2.6, making it the highest-rated non-Olympics programming to air on […]

  One newcomer was big, one was fine, and one was off-key. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

Even exhibition football is football. NBC:  NFL PRESEASON FOOTBALL took the night with a 2.9, which is just a taste of what the numbers will be in a few weeks when the real thing returns.  Even a MADDEN NFL pre-show came in 2d place in the 7PM hour, trailing only… football. FOX:  A 2.0 afternoon […]