AMERICAN IDOL used to be the school bully; now it cringes in the network equivalent of the assistant principal’s office.  FOX announced today that as of March 13, Idol is fleeing its Big Bang Theory competition and shifting to 9PM on Thursdays, where on March 27 (as previously announced) it will shrink to half […]

> What’s better than a back order?  An extra back order.  NBC has increased its order for UP ALL NIGHT by 2 additional episodes, making for a total of 24 in the season.  Probably this indicates little more than a desire to have new episodes of Up available in its new Thursday 9:30PM timeslot in […]

And the winner isn’t. CBS:  THE TONY AWARDS, with little-known contenders for Best Musical and Best Play, and no movie stars up for any awards, hit an all-time low 1.0, the lowest rating of the night except for FOX animation reruns during the 7PM hour, and lower even than its own 60 MINUTES lead-in.  (To […]

  Viewers really wanted to see the Mother‘s side of the story. CBS:  The 200th episode of HOW I MET YOUR MOTHER, told from the Mother character’s point of view, leaped 0.7 to a season high 3.8, and seemed to perk up the network’s entire line-up.  (CBS is so going to miss Mother next fall.) […]

    NETWORK UPDATE:   The NFL Kickoff Game (Steelers vs Patriots on NBC) did not lift as much as we thought from the fast nationals to the official nationals (from 8.8 to 10.3), but the ratings were very good, as we expect from the NFL.  The 27,398,000 viewer 2+ number last night is above […]

  Declines were mostly soft for the evening. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

      Analysis to follow.       Broadcast Official Nationals Program Ratings Chart   Top 50 Original Cable Telecasts with Demographic Detail Top 150 Original Cable Telecasts To search for a show: type Ctrl-F and type your show title in the search box. Top 150 Original Cable Telecasts: Saturday June 12, 2021 P18-49 P2+ Rank […]

  BROADCAST FINALS ABC:  The JEOPARDY COLLEGE CHAMPIONSHIP dropped a tenth from Tuesday to 0.54.  THE CHASE was at 0.34/0.27 compared to last week’s 0.34. NBC:  BIG BROTHER CELEBRITY EDITION fell 0.18 from last Wednesday to 0.60.  THE AMAZING RACE lost 0.09 to 0.55.  A rerun of NCIS was at 0.25. NBC:  The WINTER OLYMPICS […]