Fittingly, the OLYMPICS ended low.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and Olympics comparisons follow the chart.
NBC: After 2.5 for a RIO GOLD summary special, the Closing Ceremony of the RIO SUMMER OLYMPICS rose 0.6 from Saturday’s low, but at 4.1 it was nevertheless the lowest-rated end for a Summer Games in at least the past 20 years. Overall, these Games were down a whopping 2.6 from London, and more than a point from any other Summer Olympics since 1996. The big question for NBC, of course, is to what extent it was able to monetize streaming revenue to compensate for these on-air losses, and that answer may never be fully public. Meanwhile, the network has something else to worry about: since THE VOICE, unlike SUPERSTORE, is one of its established hits, the 2.7 it scored for a special post-Olympics edition is far from impressive.
CBS: 60 MINUTES held at 0.7, and BIG BROTHER was also steady at 1.8. Following a 0.4 MADAM SECRETARY rerun, BRAINDEAD remained at 0.3.
ABC: An up night for the network’s retro game shows, as CELEBRITY FAMILY FEUD gained 0.1 to 1.1, and both THE $100,000 PYRAMID and MATCH GAME rose 0.2 to 1.0/0.9. The night started with a 0.6 rerun of AMERICA’S FUNNIEST HOME VIDEOS.
FOX: Reruns, led by 0.6 for THE SIMPSONS and FAMILY GUY.
NBC resumes its non-Olympics schedule tonight. On Freeform, the finale of GUILT is followed by the premiere of reality series CHEER SQUAD.
RIO OLYMPIC RATINGS So Far Compared to Previous Summer Games:
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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