Through Sunday and 52 games, the NCAA Men’s Basketball tournament on CBS and three Turner networks (TNT, TBS and TruTV) is combining for over 11.6 million viewers 2+ live+same day in an average minute, up +10% from last year and up +6% from the 2012-2016 average to a recent high, according to Nielsen television ratings. CBS (5.9 million viewers 2+ for its 15 games so far) hit a recent high for the network, while TNT (2.4 million viewers 2+) is near its recent high in 2015. TBS (2.0 million viewers 2+) and TruTV (1.25 million viewers 2+) are closer to their network averages.
In the sports sales demographic of men 18-49, the four networks are combining for a 5.06 demo rating through Sunday, +4% above last year but -7% below the 2012-2016 average, as streaming (not counted in these ratings) takes more of a toll on younger viewing.
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