CW’s new summer Thursday didn’t cause any excitement.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CW: PENN & TELLER: FOOL US had a decent 0.4 season premiere, but HOOTEN & THE LADY arrived at a low 0.2.
CBS: BIG BROTHER dipped 0.1 from last week to 1.8, and ZOO held at 0.6. The night started with 1.0/0.8 sitcom reruns.
NBC: After a 1.2 AMERICA’S GOT TALENT clip show, THE WALL climbed 0.2 to 1.2, and THE NIGHT SHIFT was steady at 0.7.
ABC: BOY BAND remained at 0.6, BATTLE OF THE NETWORK STARS dropped 0.1 to 0.7, and THE GONG SHOW stayed at 0.7.
FOX: Returning from a rerun week, the newly-renewed BEAT SHAZAM was steady at 0.9, and LOVE CONNECTION dropped 0.1 to 0.6.
PLAYING HOUSE ends its short season on USA tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
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