July 14, 2017



CW’s new summer Thursday didn’t cause any excitement.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Jul 13.THU


CW:  PENN & TELLER: FOOL US had a decent 0.4 season premiere, but HOOTEN & THE LADY arrived at a low 0.2.

CBS:  BIG BROTHER dipped 0.1 from last week to 1.8, and ZOO held at 0.6.  The night started with 1.0/0.8 sitcom reruns.

NBC:  After a 1.2 AMERICA’S GOT TALENT clip show, THE WALL climbed 0.2 to 1.2, and THE NIGHT SHIFT was steady at 0.7.

ABC:  BOY BAND remained at 0.6, BATTLE OF THE NETWORK STARS dropped 0.1 to 0.7, and THE GONG SHOW stayed at 0.7.

FOX:  Returning from a rerun week, the newly-renewed BEAT SHAZAM was steady at 0.9, and LOVE CONNECTION dropped 0.1 to 0.6.

PLAYING HOUSE ends its short season on USA tonight.



COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.


Fast Track 2017 Jul 13.THU

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.