The WINTER OLYMPICS stayed low to the end.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: The CLOSING CEREMONY of the WINTER OLYMPICS had a preliminary 2.4. Comparisons to Closing Ceremonies in the past: 2014 Sochi 3.2, 2010 Vancouver 5.5, 2006 Turin 3.8, 2002 Salt Lake City 13.1. The finale was followed by a “sneak’ of another episode of the sitcom AP BIO, which showed little promise at 1.1. (NBC has already showed its lack of confidence by moving AP BIO from its originally scheduled post-WILL & GRACE slot to the one after SUPERSTORE on Thursday.) The night began with 1.6 for an OLYMPIC GOLD special.
CBS: The finale of BIG BROTHER: CELEBRITY EDITION rose 0.2 from last Sunday to 1.4. 60 MINUTES began the night up 0.1 to 0.8, and a rerun of NCIS: LA at 0.4 ended the evening.
ABC: THE BACHELOR: WOMEN TELL ALL special was at 1.1, down 0.6 from the regular episode last Monday. SHARK TANK gained 0.1 to 0.8. The night kicked off with an AMERICA’S FUNNIEST HOME VIDEOS rerun at 1.0.
FOX: Reruns at 0.4-1.0, but the 1.0 is for a 7PM BROOKLYN NINE-NINE rerun that may come down in final numbers.
Now that the Olympics are over, a virtual avalanche of new and returning scripted shows are arriving tonight. They include LIVING BIBLICALLY on CBS, THE VOICE and GOOD GIRLS on NBC, IZOMBIE on CW, MCMAFIA on AMC, FINAL SPACE on TBS, SHOOT THE MESSENGER on WGN, and UNREAL on Lifetime.
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