CBS Sports continues its springtime roll, with The Masters coverage over the weekend up about 25% from last year. Sunday’s final round hit an impressive 10.2 household rating in the 56 local markets measured by Nielsen (covering 70% of the country).
NASCAR on Saturday night on FOX averaged a 3.5 household rating, down a tenth of a rating point from last year. NBA on ABC Sunday was down 24% to a 2.5 rating, while MLB on FOX Saturday afternoon declined a similar 22% to a 2.1 rating.
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