Articles

January 19, 2019
 

EARLY FRIDAY BOX OFFICE: “Glass” On Top, “The Upside” Holds Well

 

GLASS (Blinding Edge/Blumhouse/Buena Vista Intl/Universal) will easily win this MLK Weekend, but it’s not shaping up as the phenomenon it was envisioned to be–and we’ll see over the next few days whether it has a word of mouth problem.  According to preliminary numbers at Deadline, it had a $16.3M Friday (including $3.7M from Thursday night), just slightly ahead of the $14.6M opening day (including $2M from the previous night) for Split, a much lower-key project that also had a less elaborate and expensive marketing campaign.  Glass will benefit from the Sunday of a holiday weekend, which should bring it to $42M for the 3-day weekend (compared to $40M for Split) and $49M by Monday, and which would put it just barely as the #2 MLK opening, an eyelash ahead of Ride Along‘s $48.6M.  (No one will be surprised if Universal announces a $50M 4-day estimate that comes down in finals.)  Glass reportedly cost under $30M to produce before that pricey marketing, so it should have little risk of losing money, but it seems unlikely to be a bonanza.

THE UPSIDE (Lantern/STX) held well, down 40% from last Friday to $4.2M, for a $15M 3-day weekend and $18M by Monday.  It could reach $75M in the US, a robust number for a project that seemed dead before it opened.

AQUAMAN (DC/Warners) will top the $300M milestone this weekend, with a Friday-to-Friday drop of 47% to $2.4M, which should give it a $10M 3-day weekend and $12M with Monday.  It’s on pace for $325M in the US.

A DOG’S WAY HOME (Columbia/Sony) dropped 47% from last Friday to $1.7M for $7M by Sunday and $10M with Monday, on track for $40M in the US.

SPIDER-MAN: INTO THE SPIDER-VERSE (Sony Animation/Columbia/Sony) slipped 18% from last Friday to $1.8M, on its way to $7M by Sunday and $10M with Monday, and it should reach $175M in the US.

DRAGON BALL SUPER: BROLY (Funimation) has thrived in its targeted run with $10.4M on Wed-Thurs, to which it added $2.1M on Friday, for a $6M 3-day weekend and $7M with Monday, in just 500 theatres and with little in the way of marketing costs.

MARY POPPINS RETURNS (Disney) had a solid Friday, down 32% from last week to $1.2M, and should earn $5M by Sunday and $7M with Monday, as it heads to $170M in the US.

ESCAPE ROOM (Columbia/Sony) dropped 44% from last Friday to $1.5M, for a $5M 3-day weekend and $6M with Monday, and it should pass $50M in the US.

BUMBLEBEE (Tencent/Paramount) was down 36% from last Friday to $1.1M for a $4M 3-day weekend and $5M with Monday, still on track for $125M in the US.

ON THE BASIS OF SEX (Focus/Universal) had a sturdy hold, down 40% from last Friday to $1.2M, for a $4M/$5M weekend, and might reach $30M in the US.



About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."