The regular season NFL roared back to life.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: The NFL regular season kick-off game had a preliminary 6.4, slightly below last year’s 6.6 and still gigantic compared to anything else on TV.
CBS: BIG BROTHER gained 0.1 to 1.0. It was preceded by sitcom reruns at 0.5/0.5, and followed by an FBI rerun at 0.4.
ABC. A run of THE LEGO MOVIE at 0.4 was followed by REEF BREAK, up 0.1 to 0.3.
FOX: 2 hours of SPIN THE WHEEL were at 0.5, steady with the last new episode on August 15.
CW: A steady night with THE OUTPOST at 0.1, and TWO SENTENCE HORROR STORIES at 0.1/0.1.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Thursday cable programs. Broadcast finals for Thursday will be posted Monday morning, the final delay caused by Labor Day.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
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