SUNDAY NIGHT FOOTBALL gave a jolt to Sunday TV.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: The preliminary 6.6 for SUNDAY NIGHT FOOTBALL was steady with last year’s early number.
CBS: 60 MINUTES (0.8) and BIG BROTHER (1.2) each rose 0.3, followed by reruns at 0.4/0.3.
ABC: After reruns at 0.5/0.5, THE $100,000 PYRAMID dropped 0.2 to 0.5, and TO TELL THE TRUTH was down 0.1 to 0.4.
FOX: Reruns, currently at 0.5-3.8, and certainly inflated by afternoon football.
CW: Reruns at 0.2/0.1.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
PREVIOUS SUNDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS SUNDAY CABLE & BROADCAST NATIONALS
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