Even allowing for likely adjustments upward, the NBA FINALS is scoring low compared to 2019.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
ABC: Game 2 of the NBA FINALS had a preliminary 1.6. That compares to an early 3.8 for 2019’s Game 2 (which aired on a Sunday).
CBS: GREATEST #ATHOME VIDEOS gained 0.1 to 0.5, and UNDERCOVER BOSS had a 0.5 season premiere (down 0.2 from its last premiere on a Wednesday in January). A rerun BLUE BLOODS was at 0.3.
NBC: A rerun AMERICAN NINJA WARRIOR was at 0.3, followed by DATELINE at 0.4.
FOX: WWE SMACKDOWN dropped 0.1 to 0.5.
CW: The new and rerun MASTERS OF ILLUSION and the new and rerun WORLD’S FUNNIEST ANIMALS were all steady at 0.1.
Tonight, SATURDAY NIGHT LIVE airs its season premiere and returns to its in-studio home. On Sunday, AMC follows the delayed season finale of THE WALKING DEAD with the premiere of spin-off THE WALKING DEAD: WORLD BEYOND, Showtime launches THE GREAT LORD BIRD and the docuseries THE COMEDY STORE, and ABC airs a special 1-hour BLACK-ISH.
Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available Monday afternoon with the broadcast finals.
PREVIOUS FRIDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS FRIDAY CABLE & BROADCAST NATIONALS
NEWS & LATE NIGHT BROADCAST RATINGS
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