ABCFamily had a big night on Tuesday with the Season 4 premiere of PRETTY LITTLE LIARS, which had a 1.3 rating in 18-49s and 2.9M viewers, with even bigger numbers in the network’s target demos (4.1 in Females 12-34, 6.6 in Female Teens, 3.2 in Women 18-34 and 2.1 in Women 18-49). The target demo numbers were appreciably higher than the show’s Season 3 premiere.
It’s hard to know what to make of last night’s numbers for the new TWISTED, which followed Pretty Little Liars. Although the figures weren’t terribly impressive, with 0.5 in 18-49s, 0.8 in 18-34s and a 2.0 in Women 18-34, this wasn’t strictly speaking the series premiere, as the pilot had originally aired in March after the Liars Season 3 finale. Last night’s rerun scored higher than the original run had, but we won’t really know till next week where Twisted stands.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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