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May 5, 2012
 

FRIDAY MAY 4 BOX OFFICE RESULTS — Revised Numbers for The Avengers

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Written by: Mitch Metcalf
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UPDATE: We have revised the numbers for Marvel’s The Avengers to reflect Disney’s outlook for the film based on Friday’s opening, which puts the film on track for the biggest opening weekend of all time.

The 18th weekend of 2012 is looking like an outstanding $228 million for the Top 12 films, up 47% from this weekend last year and up 56% from the four-year average for the same weekend.  Marvel’s The Avengers is currently on track for a $185 million opening weekend, blowing past our $165 million forecast and the $169 million opening weekend record.  


Marvel’s The Avengers from Disney opened with a revised $80.5 million Friday (including almost $19 million from the midnight shows Thursday night) and is headed for an estimated $185 million opening weekend, exceeding the $165 million ShowBuzzDaily forecast and on track for the highest opening of all time (see chart below).  The well-reviewed 3D union of a variety of Marvel comic book heroes should average a revised $42,500 at 4,349 theaters.  The Avengers is headed for a preliminary $480 million in North America.   Read Mitch Salem’s review of this kickoff to the summer movie season here.     

Also, be sure to check out our second annual Summer Movie Draft for a fun look at the big movies ahead the reast of the season.

            Highest Opening Weekends All Time
                        ($ millions)

                         Opening    Domestic   Overseas
                         Weekend     Total      Total

Marvel’s The Avengers     $185-est.  $480-est.  $304.0-to date

Harry Potter and the      $169.2     $381.1     $947.1
 Deathly Hallows Part 2
The Dark Knight           $158.4     $533.3     $468.6
The Hunger Games          $152.5     $405-est.  $228.5-to date 
Spider-Man 3              $151.1     $336.5     $554.3

Not surprisingly, this weekend was all about The Avengers, which should account for over 80% of wide-release box office Friday-Sunday.  Think Like a Man (down 53% in its third weekend) has been downgraded slightly to $95 million in our ShowBuzzDaily Domestic Final estimate.        

In case you missed them, click to see this week’s Weekend Predictions

  
May 4-6, 2012           Pre-Wknd    Wknd            Showbuzz
(millions)              Showbuzz    Early    FRI    Domestic
Forecast    Proj.   Actual   Final

The Avengers (Dis)       [$165 ]    $185    $80.5     $480
Think Like a Man (Sony)  [$ 9.0]    $ 8.3   $ 2.7     $ 95-
The Hunger Games (LG)    [$ 6.3]    $ 5.9   $ 1.6     $405
Pirates! Band of (Sony)  [$ 6.5]    $ 5.7   $ 1.3     $ 35
The Lucky One (WB)       [$ 5.4]    $ 5.6   $ 1.9     $ 59 
Five-Year Engagement Uni [$ 5.7]    $ 5.5   $ 1.7     $ 34
Safe (LG)                [$ 3.5]    $ 2.7   $ 0.8     $ 18
The Raven (Rel)          [$ 3.0]    $ 2.6   $ 0.8     $ 14
Chimpanzee (Dis)         [$ 2.8]    $ 2.3   $ 0.7     $ 29 
Three Stooges (Fox)      [$ 2.5]    $ 1.9   $ 0.5     $ 44
Note: The table above summarizes an early look at the weekend.  The first column is a reminder of each film’s ShowBuzzDaily Forecast for the weekend (in brackets).  The second column, on which the films are sorted, displays the new weekend projection for each film, based on the Friday numbers (the third column).  The final     column is a preliminary estimate of the ShowbuzzDaily Domestic Total number for the film’s total run in North America.  A “++” indicates the Domestic number has been upgraded; a “–” indicates a downgrade.  


Total Box Office Volume 

The Top 12 Films this weekend are looking like $228 million total Friday-Sunday, now up 47% from the same calendar weekend last year and up 56% from the average for this weekend the past four years.  

            

Top 12 Films: Weekend #18

     Volume    Movies Opening Each Weekend (millions)
2012  $228  Marvel’s The Avengers $185

2011  $155  Thor $66, Jumping Broom $15, Something Borrowed $14
2010  $171  Iron Man 2 $128, Babies $2
2009  $143  Star Trek $75, Next Day Air $4
2008  $118  What Happens in Vegas $20, Speed Racer $19
2008-11
Avg   $147


Check back tomorrow for updated weekend figures and revised estimates for domestic final grosses.

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About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.