Ratings are now complete for the Round of 16, the eight matches that start the Knockout Stage, as the Saturday June 28 ratings for ABC have sauntered in. Two solid matches on that Saturday, ranking #7 and #8 overall (out of 56 matches to date this World Cup) at 5.7 and 5.3 million viewers 2+ each. The adult 18-49 and men 18-49 ratings on ABC Saturday were right around the average for the eight Round of 16 matches (bolded in the table below), but the men 18-34 ratings (right around 2.8 for each Saturday) were significantly below the 3.02 average rating for the Round of 16 and below the ESPN performance in comparable time periods on Sunday. It’s like some young men just couldn’t bring themselves to watch ABC, or had never heard of the channel.
| World Cup 2014 — U.S. Television Ratings |
Total Viewers |
Demographic Ratings |
| Rank |
Day |
Date |
Start ET |
Net |
Match (winner listed first) |
Score |
Persons 2+ |
Adults 18-49 |
Men 18-49 |
Men 18-34 |
| Most Recent Matches (including rank out of 56) |
|
|
|
|
|
| 7. |
Sat |
Jun 28 |
11:30 am |
ABC |
Brazil vs Chile |
1-1 (3-2) |
5,674,000 |
2.26 |
3.07 |
2.81 |
| 8. |
Sat |
Jun 28 |
3:30 pm |
ABC |
Colombia vs Uruguay |
2-0 |
5,316,000 |
2.09 |
2.87 |
2.80 |
| 6. |
Sun |
Jun 29 |
11:30 am |
ESPN |
Netherlands vs Mexico |
2-1 |
5,743,000 |
2.39 |
3.34 |
3.14 |
| 5. |
Sun |
Jun 29 |
3:30 pm |
ESPN |
Costa Rica vs Greece |
1-1 (5-3) |
5,896,000 |
2.46 |
3.48 |
3.26 |
| 33. |
Mon |
Jun 30 |
11:30 am |
ESPN |
France vs Nigeria |
2-0 |
2,527,000 |
1.01 |
1.48 |
1.59 |
| 12. |
Mon |
Jun 30 |
3:30 pm |
ESPN |
Germany vs Algeria |
2-1 |
4,306,000 |
1.71 |
2.46 |
2.43 |
| 26. |
Tue |
Jul 1 |
11:30 pm |
ESPN |
Argentina vs Switzerland |
1-0 |
3,173,000 |
1.23 |
1.82 |
1.97 |
| 2. |
Tue |
Jul 1 |
3:30 pm |
ESPN |
Belgium vs USA |
2-1 |
13,440,000 |
4.61 |
6.04 |
6.13 |
| Averages by Tournament Stage |
|
|
|
|
|
| – |
Jun 12-Jun 26 |
Group Stage (ESPN/ABC/ESPN2) |
3,112,000 |
1.28 |
1.82 |
1.86 |
| – |
Jun 28-Jul 1 |
Knockout Stage (ESPN/ABC/ESPN2) |
5,759,000 |
2.22 |
3.07 |
3.02 |
| Daypart Averages to Date (USA Matches and ESPN2 Excluded) |
|
|
|
|
|
| – |
Mon-Fri |
11:30 pm |
ESPN |
– |
2,184,000 |
0.89 |
1.34 |
1.48 |
| – |
Mon-Fri |
2:30/3:30 |
ESPN |
– |
2,944,000 |
1.20 |
1.79 |
1.97 |
| – |
Mon-Fri |
5:30 pm |
ESPN |
– |
3,098,000 |
1.34 |
1.95 |
2.00 |
| – |
Sat-Sun |
11:30/2:30 |
ESPN/ABC |
– |
4,684,000 |
1.92 |
2.67 |
2.50 |
| – |
Sat-Sun |
5:30/8:30 |
ESPN/ABC |
– |
3,900,000 |
1.68 |
2.37 |
2.25 |
| World Cup 2010 Comparisons |
| ESPN Averages |
| – |
var |
June 11-July 7 |
ESPN |
All Live 2010 Matches |
2,281,000 |
1.03 |
1.55 |
1.63 |
| – |
var |
June 11-July 7 |
ESPN |
2010 USA Matches |
5,038,000 |
2.19 |
3.14 |
3.34 |
| – |
var |
June 11-25 |
ESPN |
Group Stage Live Matches |
2,131,000 |
0.97 |
1.47 |
1.57 |
| – |
var |
June 26-July 7 |
ESPN |
Knockout Stage Live Matches |
2,792,000 |
1.21 |
1.79 |
1.85 |
Note: The next update will come Monday with metered market overnight ratings (household ratings only) for the quarterfinal matches on Friday and Saturday (July 4 and 5). The next update with detailed demographic ratings will come Tuesday morning, when the Friday July 4 will be released, a day later than normal because of the national holiday.
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