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October 23, 2014
 

SKEDBALL: World Series Ratings through Game 2

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Written by: Mitch Metcalf
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Game 2 of the World Series Wednesday night on FOX averaged a 3.4 adult 18-49, matching Game 1’s young adult rating.  Actually, if we look at the rating to two decimal places rather than the archaic one-tenth of a rating point, Game 2 (3.40) is slightly ahead of Game 1 (3.38).  But any reasonable person would say they are the same number, and both are record lows for their respective Games.

WS Game  1 and 2 Track 18-49 v3

Today, we are providing the same historical chart of the early World Series games with the broader measure of persons 2+ (the total audience).  The pattern is nearly identical to the 18-49 chart.  If the World Series were a stock, just about any analyst, technical or fundamental, would scream “Sell!” looking at these trendlines.  Last night, Game 2 averaged 12,917,000 persons 2+, up slightly from 12,191,000 for Game 1.   Although Game 1 was a record low with the persons 2+ measurement, MLB can rejoice that last night was not the least-viewed Game 2 in history.  That distinction remains with Game 2 in 2012 between San Francisco and Detroit (12,343,000).  So I guess things could be worse for national baseball ratings.

WS Game  1 and 2 Track 2+ v2

The tables below tracking the recent six years have also been updated.  The series moves to San Francisco Friday-Sunday.  Check back for continued updates.

World Series TV Ratings by Game Since 2009 (Live+Same Day)
A18-49 Rating G1 G2 G3 G4 G5 G6 G7
2009 NYY-PHI 6.3 5.8 4.7 7.8 5.3 7.4
2010 TEX-SF 4.7 4.0 2.9 4.3 4.2
2011 TEX-STL 4.2 4.0 3.2 4.2 4.2 6.5 7.4
2012 DET-SF 3.6 3.5 2.8 4.7
2013 BOS-STL 4.2 3.6 3.3 4.6 4.1 5.7
2014 KC-SF 3.4 3.4
P2+ (millions) G1 G2 G3 G4 G5 G6 G7
2009 NYY-PHI 19.51 18.90 15.40 22.76 17.09 22.34
2010 TEX-SF 15.01 14.13 11.46 15.54 14.95
2011 TEX-STL 14.17 14.28 11.20 15.16 14.32 21.06 25.40
2012 DET-SF 12.24 12.34 10.47 15.49
2013 BOS-STL 14.40 13.43 12.47 15.98 14.45 19.18
2014 KC-SF 12.19 12.92



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.