>NBC is really turning on the heat to launch Grimm in its tough Friday night time period next week. Over the last week, NBC has given 170 promo seconds to Grimm in our sampled shows, including a robust 55 seconds in the hour of programming sampled last night. This is a serious commitment to a show with two strikes against it (a narrow program genre and time period with relatively few viewers), but the network is giving it every shot.
Rules of Engagement has quietly moved up the CBS priority list. Receiving 40 seconds of time last night in CSI, the comedy now has 95 seconds of time over the past week in our sampling of shows, moving it up to third place. Unforgettable and Person of Interest remain
Once Upon a Time has been allocated 150 promo seconds over the past week in our sampled ABC programs, including another 20 seconds in top-rated Modern Family last night.
Allen Gregory is now the #1 FOX priority, although at a relatively low level of 75 promo seconds (remember that the baseball coverage offers limited promotion time within the telecasts). Also, last night in Game 1 of the World Series FOX ran promos for the midseason mystery drama Alcatraz, a campaign that will intensify throughout the late fall.
To make the chart easier to read at a glance, there is now a “Cliffs Notes” version below that just lists the top four priorities for each network, making it easier to compare each network to the other. For greater detail, the chart at the bottom lists all shows each network has promoted in the last week in case you are interested in finding a particular series.
ON-AIR PROMOTION PRIORITIES
TOP FOUR SHOWS EACH NETWORK
Over the Last Seven Days
(# of promo-seconds)
Dates sampled: October 13 & 16-19, 2011
ABC
Once Upon a Time 150
Revenge 135
Man Up! 125
CBS
Unforgettable 110
Person of Interest 105
Rules Engagement 95
Big Bang Theory 85
NBC
Grimm 170
Up All Night 115
Prime Suspect 60
L&O: SVU 60
FOX
Allen Gregory 75
Bones 70
Terra Nova 70
The X Factor 50
Pan Am 95
ON-AIR PROMOTION PRIORITIES
Over the Last Seven Days
ALL SHOWS PROMOTED
(# of promo-seconds)
Dates sampled: October 13 & 16-19, 2011
ABC
Once Upon a Time 150
Revenge 135
Man Up! 125
Pan Am 95
Desperate Hswvs 65
Happy Endings 60
Castle 45
Grey’s Anatomy 35
Suburgatory 30
Extreme Mak. Home 30
Dancing…Stars 25
Last Man Standing 25
The Middle 20
Modern Family 15
20/20 15
The Chew 05
CBS
Unforgettable 110
Person of Interest 105
Rules Engagement 95
Big Bang Theory 85
A Gifted Man 45
The Mentalist 45
CSI: Miami 45
Good Wife 40
Amazing Race 40
Survivor 40
NCIS: LA 40
Hawaii Five-O 40
Late Show 40
NCIS 35
Blue Bloods 30
CSI 25
Criminal Minds 25
Two Half Men 20
The Talk 20
CBS News 20
2 Broke Girls 20
NFL on CBS 20
Mike & Molly 10
CSI: New York 10
How I Met Mother 10
NBC
Grimm 170
Up All Night 115
Prime Suspect 60
L&O: SVU 60
Whitney 50
Rock Center 45
Biggest Loser 45
Harry’s Law 40
The Office 30
Parenthood 30
Leno/Fallon 30
Chuck 25
Sunday Night FB 15
FOX
Allen Gregory 75
Bones 70
Terra Nova 70
The X Factor 50
MLB Postseason 40
House 35
Kitchen Nightmares 20
Glee 20
Alcatraz 20
The Simpsons 15
Fringe 10
NFL on FOX 10
Programs Sampled
Wed Oct 19 2011: Modern Family, Happy Endings, CSI, Up All Night, L&O: SVU (10:30-11), World Series Game 1 (8:30-9:30)
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