>ShowBuzzDaily’s PROMO WATCH shows that ABC’s Last Man Standing is the top priority over this new sample period, not surprising given that it premieres tonight. Once Upon a Time is also getting its due as we head toward its Sunday, October 23 debut.
CBS has the longest list of promoted shows, as The Eye continues to dole out lots of short, 10-second promos. The biggest push so far is to support freshman show Unforgettable.
At NBC, Parenthood is narrowly in the lead of priorities. The promoted episodes features a significant “life event” (in this case a birth) that viewers almost always respond to. Other major life events that often move the needle are weddings and deaths.
FOX continues to get behind the return of Bones, which also features a pregnant lead character.
These priority rankings will continue to be updated daily this week.
ON-AIR PROMOTION PRIORITIES
(# of promo-seconds)
Dates sampled: October 9-10, 2011
ABC
Last Man Standing 95
Once Upon a Time 50
Dancing…Stars 45
Wed Comedy Lineup 45
Revenge 30
Pan Am 30
Body of Proof 30
Castle 30
Grey’s Anatomy 15
CBS
Unforgettable 60
Person of Interest 40
Mike & Molly 40
NCIS 35
NCIS: LA 35
Two Half Men 35
CSI 25
The Talk 20
Big Bang Theory 20
CSI Miami 20
Criminal Minds 20
Survivor 10
Rules Engagement 10
Hawaii Five-O 10
NBC
Parenthood 45
Grimm 40
Prime Suspect 40
Whitney 40
Up All Night 30
Sing-Off 30
Biggest Loser 30
L&O: SVU 15
Chuck 15
Community 10
The Office 10
FOX
Bones 90
Terra Nova 60
House 60
Family Guy 30
Allen Gregory 30
The X Factor 30
MLB ALCS 20
Fringe 15
Programs Sampled
Mon Oct 10 2011: Castle, 2 Broke Girls and Two and a Half Men, 9:00-10:00 portion of The Sing-Off, Terra Nova (a light promo load; program slid 55 minutes)
About the Author
