October 11, 2011

The Sked: PROMO WATCH — Update through Monday October 10

>ShowBuzzDaily’s PROMO WATCH shows that ABC’s Last Man Standing is the top priority over this new sample period, not surprising given that it premieres tonight.  Once Upon a Time is also getting its due as we head toward its Sunday, October 23 debut.

CBS has the longest list of promoted shows, as The Eye continues to dole out lots of short, 10-second promos.  The biggest push so far is to support freshman show Unforgettable.

At NBC, Parenthood is narrowly in the lead of priorities.  The promoted episodes features a significant “life event” (in this case a birth) that viewers almost always respond to.  Other major life events that often move the needle are weddings and deaths.

FOX continues to get behind the return of Bones, which also features a pregnant lead character. 

These priority rankings will continue to be updated daily this week.

(# of promo-seconds)
Dates sampled: October 9-10, 2011
  Last Man Standing  95

  Once Upon a Time   50
  Dancing…Stars    45

  Wed Comedy Lineup  45
  Revenge            30
  Pan Am             30

  Body of Proof      30
  Castle             30

  Grey’s Anatomy     15
  Unforgettable      60

  Person of Interest 40
  Mike & Molly       40
  NCIS               35
  NCIS: LA           35
  Two Half Men       35
  CSI                25
  The Talk           20

  Big Bang Theory    20
  CSI Miami          20
  Criminal Minds     20
  Survivor           10

  Rules Engagement   10

  Hawaii Five-O      10

  Parenthood         45
  Grimm              40

  Prime Suspect      40

  Whitney            40
  Up All Night       30

  Sing-Off           30
  Biggest Loser      30
  L&O: SVU           15
  Chuck              15
  Community          10

  The Office         10
  Bones              90
  Terra Nova         60
  House              60
  Family Guy         30
  Allen Gregory      30
  The X Factor       30
  MLB ALCS           20
  Fringe             15

Programs Sampled
Mon Oct 10 2011: Castle, 2 Broke Girls and Two and a Half Men, 9:00-10:00 portion of The Sing-Off, Terra Nova (a light promo load; program slid 55 minutes)

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."