October 13, 2011

The Sked: PROMO WATCH — Update through Wednesday October 12

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Written by: Mitch Salem
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>ShowBuzzDaily’s PROMO WATCH shows ABC is shifting into heavy support mode for Man Up!, which premieres next Tuesday.  The new comedy (which follows Tim Allen’s Last Man Standing) received multiple hits in the more female-skewing Suburgatory and Modern Family.  Revenge was also pushed.  Even though it is declining in the ratings, Revenge is being given every opportunity to turn it around or at least stop the bleeding before the promo spigot is turned off.

Similarly CBS is pushing the petal to the metal for Person of Interest.  In this critical period of new show sampling, CBS is doing all it can to shore up Thursday at 9.

NBC’s top priority is now Prime Suspect.  The Thursday at 10 numbers will be studied closely to see if there is any more life in the show.   

FOX got screwed out of a night of The X Factor, forced to carry ALCS Game 4 instead because of a rain-delayed start time.  The ball games are light in promo time, and much of that time has to go to MLB Postseason spots for FOX and TBS’s coverage.  Putting that category aside, the return of Bones has emerged as the top priority for the network. 

(# of promo-seconds)
Dates sampled: October 9-12, 2011

  Last Man Standing  125

  Man Up!            95
  Revenge            90
  Wed Comedy Lineup  75
  Dancing…Stars    65

  Happy Endings      65
  Once Upon a Time   55

  Pan Am             30
  Body of Proof      30
  Castle             30

  Suburgatory        30
  Modern Family      25
  Grey’s Anatomy     15
  Charlie’s Angels    0
  Person of Interest 150

  Unforgettable      100
  CSI                65
  Big Bang Theory    60
  NCIS: LA           55
  Survivor           50
  Mike & Molly       40
  Criminal Minds     40

  A Gifted Man       40
  NCIS               35
  Two Half Men       35
  The Mentalist      30
  Blue Bloods        30
  Good Wife          30
  The Talk           20
  CSI: Miami         20
  CSI: New York      20
  Amazing Race       20
  Rules Engagement   10
  Hawaii Five-O      10
  Late Show          05
  Prime Suspect      100
  Up All Night       65
  L&O: SVU           60
  Whitney            55
  Grimm              55

  Parenthood         45

  Sing-Off           30
  Biggest Loser      30
  Rock Center        30

  Leno/Fallon        25
  Community          20
  The Office         20
  Chuck              15
  Harry’s Law        15
  Sunday Night FB    10
  MLB Postseason     150

  Bones              110
  The X Factor       90 

  House              80
  Terra Nova         60

  Family Guy         30
  Allen Gregory      30
  Fringe             30

  Kitchen Nightmares 30

Programs Sampled
Wed Oct 12 2011: Suburgatory, Modern Family, Survivor, L&O: SVU, 7-8 pm portion of ALCS Game 4

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."