June 30, 2011


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Written by: Mitch Salem
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>Deadline Hollywood is reporting a $37.3 opening day for Transformers: Dark of the Moon.  Adding in the $5.5 previews on Tuesday, the total for Transformers stands at $42.8 million.  These are very good numbers and beats the opening for Pirates of the Caribbean: On Stranger Tides, holder of the previous 2011 opening day record.  The film is on track for the $195 million tally through Monday, July 4, as forecast in this week’s Weekend Predictions, reposted below.  We will continue to monitor Transformers throughout the week and all the openers throughout the long holiday weekend. 

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."