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EARLY FRIDAY BOX OFFICE: “Aquaman” Swims Long-Distance, “Mary Poppins” Up, “Vice,” “Holmes & Watson” Soft

Posted December 29, 2018 by Mitch Salem

  The holiday box office has turned out to be AQUAMAN (DC/Warners), and then everything else.  Preliminary numbers at Deadline have its 3rd Friday at $16.8M, up 15% from Thursday and down 40% from last Friday, for a likely $51M weekend, and $215M by New Year’s Day.  Comparisons to other DC releases at the same […]

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EARLY FRIDAY BOX OFFICE: “Deadpool” Flings Aside “Risen,” “The Witch” & “Race”

Posted February 20, 2016 by Mitch Salem

  None of the weekend’s openings were expected to come near last week’s blockbuster opening, and none will.  The target Christian audience is turning out for RISEN (Affirm/Columbia/Sony), with preliminary numbers at Deadline putting it at $4.25M for Friday.  Given its demographics, Risen should hold well through the weekend, particularly on Sunday, which could give […]

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EARLY FRIDAY BOX OFFICE: “Sausage Party” Feasts, “Suicide Squad” Dives, “Pete’s Dragon” OK

Posted August 13, 2016 by Mitch Salem

  After a summer of fizzled franchise movies, audiences were–pardon the expression–hungry for something new, and the unquestionably unique, hard-R existential talking food cartoon SAUSAGE PARTY (Annapurna/Columbia/Sony) is satisfying that appetite.  According to preliminary numbers at Deadline, Sausage is going to win Friday with $13.3M ($3.3M from Thursday night shows), although it’s likely to be […]

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EARLY FRIDAY BOX OFFICE: “The Great Wall,” “Fist Fight,” “Cure For Wellness” Fall to “LEGO Batman”

Posted February 18, 2017 by Mitch Salem

  A weak slate of newcomers is almost always good news for the holdovers in the market, and that will be the case this holiday weekend.  According to preliminary numbers at Deadline, THE LEGO BATMAN MOVIE (Warners Animation) declined a mild 45% from last week’s opening day to $8M, and should take in at least […]

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EARLY FRIDAY BOX OFFICE: “Blade Runner 2049″” Slow, “My Little Pony” & “Mountain Between Us” Moderate

Posted October 7, 2017 by Mitch Salem

  BLADE RUNNER 2049 (Alcon/Sony/Warners) was a high-risk bet, with roughly $300M in production and worldwide marketing wagered on an extremely serious 164-minute sequel to a 35-year old film that only became legendary after it was itself a sizable flop in theatres.  Reportedly, the bulk of that investment rested with Alcon, while Sony (international) and […]

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EARLY FRIDAY BOX OFFICE: “Shazam” Solid, “Pet Sematary” OK, “Best of Enemies” Soft, “Dumbo” Crashes

Posted April 6, 2019 by Mitch Salem

  By superhero movie standards, SHAZAM (DC/New Line/Warners) was moderately priced, with around $225M in production/marketing costs.  Preliminary numbers at Deadline put its opening day at $20M (including $5.9M from Thursday), and although that’s a cut below comic book blockbusters like Captain Marvel ($61.7M), Spider-Man: Homecoming ($50.8M) or Wonder Woman ($38.2M), it’s solidly in line with […]

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EARLY FRIDAY BOX OFFICE: All Lions & Tigers & Bears As “Jungle Book” Devours “Keanu,” “Mother’s Day”

Posted April 30, 2016 by Mitch Salem

  With summer blockbuster season just days away, none of the studios brought their A game this weekend.  KEANU (New Line/Warners) isn’t going to do for Keegan Michael-Key and Jordan Peele what Trainwreck did for Comedy Central colleague Amy Schumer:  Trainwreck earned $10.7M on its opening day, and based on preliminary numbers at Deadline, Keanu […]

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EARLY FRIDAY BOX OFFICE: Dead Heat For “Jack Reacher 2″” & “Boo!”, “Moonlight” Starts Strong

Posted October 22, 2016 by Mitch Salem

  This weekend’s numbers will need some examination, with plenty of spin available in all directions.  Preliminary estimates at Deadline have BOO!  A MADEA HALLOWEEN (Lionsgate) a hair ahead of JACK REACHER: NEVER GO BACK (Skydance/Huahua/Shanghai Film Group/Paramount) on Friday, $9.2M vs. $9.1M.  There are several reasons why this is a bigger win than it […]

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