THE MEG (Gravity/Warners) appears to be having the opposite box office experience from what we’ve come to associate with US/China action movies. In the US, it’s overperforming, perhaps helped by a calendar slot a week after Discovery’s yearly Shark Week: preliminary numbers at Deadline estimate opening day at $16.5M ($4M from Thursday night), which […]
BLADE RUNNER 2049 (Alcon/Sony/Warners) was a high-risk bet, with roughly $300M in production and worldwide marketing wagered on an extremely serious 164-minute sequel to a 35-year old film that only became legendary after it was itself a sizable flop in theatres. Reportedly, the bulk of that investment rested with Alcon, while Sony (international) and […]
The gamble of CRAZY RICH ASIANS (Color Force/SK Global/Warners) is paying off with solid returns. The film opened on Wednesday and earned $8.8M in its first two days, and preliminary numbers at Deadline have its Friday at $7M. That should give it a $21M 3-day weekend and around $30M since opening day. A $70M […]
After its history-making $120.5M opening day, there were two pre-existing Saturday models that STAR WARS: THE FORCE AWAKENS (Lucasfilm/Disney) could have followed. The final Harry Potter was so front-loaded that it crashed by 53% from Friday to Saturday. On the other hand, Jurassic World gently declined by 15%, similar to the 14% drop for […]
Expectations were low for the holiday weekend’s expensive new openings, and that’s proving to be accurate. According to preliminary numbers at Deadline, it was the low-budget THE PURGE: ELECTION YEAR (Blumhouse/Universal) that led the group on Friday with $13.4M (including $3.6M from Thursday night), better than the $13M opening day for Anarchy, the last […]
The other studios didn’t try very hard to compete with the second weekend of CAPTAIN MARVEL (Marvel/Disney), and the blockbuster will have no trouble repeating as #1 this week. According to preliminary numbers at Deadline, the Friday-to-Friday drop was 70% (to $18.8M), which sounds like a lot, but is fairly standard for the genre. […]
Veterans Day isn’t considered one of the major Hollywood holidays, but this year it provided some 3-day weekends that boosted Friday numbers (although that may catch up with some totals over the weekend and when next week is compared to it). The other note for the weekend is that all three of the major […]
The phenomenon of It having had its day, weekend box office is starting to look more familiar, which is to say subdued. KINGSMAN: THE GOLDEN CIRCLE (MARV/20th) will take the weekend, but hardly in impressive fashion. Preliminary numbers at Deadline have opening day at $15.7M, which includes $3.4M from Thursday night. 2 years ago, […]