ANT-MAN & THE WASP (Marvel/Disney) will be Marvel’s lowest-grossing 2018 release, but it was designed to have relatively minor stakes, and while it’s not in a league with Black Panther or Avengers: Infinity War, on its own terms it’s performing impressively. According to preliminary numbers at Deadline, opening day was $34M (including $11.5M from […]
Steady finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]
Even with a new horror movie in the market, A QUIET PLACE (Paramount) continued to over-perform, down just 46% from last Friday according to preliminary numbers at Deadline to $10.2M, putting it on track for a $35M 2nd weekend. That’s the same hold as last year’s Split, and with higher numbers, suggesting that Quiet […]
This is a well-designed weekend for Hollywood, with a trio of sensibly-budgeted franchise titles all drawing audiences from their mostly separate target demos. The Friday winner, according to preliminary numbers at Deadline, was FIFTY SHADES DARKER (Universal), with $20M ($5.7M of it from Thursday night). That’s about 2/3 of the $30.3M opening day for Fifty […]
A general note: the last time December 22 fell on a Friday was in 2006, and a look at that year indicates what box office patterns may be between now and January 1. We can expect most films to have a relatively mild Saturday uptick (up to 30%) then plunge by 50% or so […]
BLADE RUNNER 2049 (Alcon/Sony/Warners) was a high-risk bet, with roughly $300M in production and worldwide marketing wagered on an extremely serious 164-minute sequel to a 35-year old film that only became legendary after it was itself a sizable flop in theatres. Reportedly, the bulk of that investment rested with Alcon, while Sony (international) and […]
It’s a busy but not particularly big weekend at the multiplex. The weekend’s winner will be BOO 2! A MADEA HALLOWEEN (Lionsgate), which did a fairly good job of holding the audience for last year’s original Boo. Deadline reports a preliminary $7.5M opening day, down 21% from Boo‘s start. If that percentage holds, the […]
OPENINGS: The answer to the question of whether the Day 2 drop for SUICIDE SQUAD (RatPac/DC/Warners) would be as bad as the one for Batman v Superman turned out to be no–it was worse. Suicide plunged 41% on Saturday, compared to BvS‘s 38%. That’s the kind of drop usually associated with the hugely-frontloaded Twilight series, […]