OPENINGS: The biggest noise of the weekend by far was made outside the US, where CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney) began its global campaign, and earned $200.2M in 63 territories comprising about two-thirds of the international terrain (not including China and Russia, among others). Disney has made it clear that that this is an […]
STRAIGHT OUTTA COMPTON (Legendary/Universal) had a smashing start, with preliminary numbers at Deadline giving it $22.8M on Friday (that includes $5M from Thursday night). With a production budget under $30M and a moderate marketing campaign, Compton will be well on the road to profit by the end of the weekend, providing a finishing touch […]
As was the case last Sunday, the weekend holiday has meant that estimates for New Year’s Day (which are all over the place, from 5% down to 40% up) are no more than speculative, and there are only fragmentary international numbers. Here’s where things stand currently: ROGUE ONE (Lucasfilm/Disney) is reporting holiday numbers […]
Steady finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]
Veterans Day isn’t considered one of the major Hollywood holidays, but this year it provided some 3-day weekends that boosted Friday numbers (although that may catch up with some totals over the weekend and when next week is compared to it). The other note for the weekend is that all three of the major […]
How much more humiliating can things get for Warners? On Friday, according to preliminary numbers at Deadline, THE BOSS (Universal), which isn’t even a high-performing Melissa McCarthy vehicle, beat up both the studio’s superheroes with about $7.5M. The Boss will likely have trouble sustaining itself over the weekend, but at about $20M+, it will […]
After two weeks of sloth, Hollywood started rolling out its pre-holiday product. The weekend’s easy winner will be SPIDER-MAN: INTO THE SPIDER-VERSE (Sony Animation/Columbia/Sony), which had a $12.6M Friday according to preliminary numbers at Deadline, including $3.5M from Thursday night. That should give it a $35M+ weekend. Projections after that are tough, because there […]
GLASS (Blinding Edge/Blumhouse/Buena Vista Intl/Universal) will easily win this MLK Weekend, but it’s not shaping up as the phenomenon it was envisioned to be–and we’ll see over the next few days whether it has a word of mouth problem. According to preliminary numbers at Deadline, it had a $16.3M Friday (including $3.7M from Thursday […]