AVENGERS: INFINITY WAR (Marvel/Disney) exists on that rarefied box office plane where even a reported $450M in production/marketing costs can be waved off in comparison to the certain returns to come.  Deadline is reporting its opening day at $104M ($39M from Thursday night), which would be just slightly the #3 opening day in US […]

  2018, as is often the case, is kicking off at the box office, with low-budget horror, and according to preliminary numbers at Deadline, INSIDIOUS: THE LAST KEY (Blumhouse/Universal) easily took Friday with $12.5M (including $2M from Thursday night).  That’s a very solid number, not up to the $16.8M for January 2012’s The Devil Inside, […]

  Even with a new horror movie in the market, A QUIET PLACE (Paramount) continued to over-perform, down just 46% from last Friday according to preliminary numbers at Deadline to $10.2M, putting it on track for a $35M 2nd weekend.  That’s the same hold as last year’s Split, and with higher numbers, suggesting that Quiet […]

  Franchises have been dropping like flies this year, but one brand name that still works is Marvel.  Its latest extravaganza DOCTOR STRANGE (Marvel/Disney) had an opening day of at least $32M according to preliminary numbers at Deadline (including $9.4M from Thursday night), which should give it a $80M+ weekend.  As the kick-off to a […]

  THE MAIN EVENT:  As the roof caved in on BATMAN V SUPERMAN:  DAWN OF JUSTICE (DC/RatPac/Warners), the studio had two last-ditch goals:  to avoid a Weekend 2 result that dropped 70% from last week or dipped below $50M in the US.  Pending tomorrow’s final numbers, it appears to have managed that, with a 68% […]

  This was never going to be much of a box office weekend, and the east coast snowstorms certainly won’t help.  According to preliminary numbers at Deadline, all 3 of the newcomers are closely packed with $3.5-4M Fridays and probable $9.5-11M weekends, so word of mouth could put any of them ahead. The early leader, […]

  The combined box office for John Krasinski’s first two films as director, Brief Interviews With Hideous Men and The Hollars, was barely over $1M.  But overnight, Krasinski is a bankable Hollywood director thanks to A QUIET PLACE (Par), which according to preliminary numbers at Deadline took in $19M on opening day ($4.3M from Thursday […]

  It’s a deja vu weekend, as THE ACCOUNTANT (RatPac/Warners) had a $9M opening day (including $1.35M from Thursday night), according to preliminary numbers at Deadline, almost identical to last Friday’s $9.3M for The Girl On The Train (including $1.23M from Thursday night), another adult-aimed thriller with a production budget in the $40M range and […]