> On its first Wednesday in release, THE HUNGER GAMES fell 22% to $8.1M, but just as Tuesday’s hold wasn’t quite as good as it looked, Wednesday’s wasn’t as bad.  For whatever reason, Wednesdays tend to be a down day in the dynamic of a typical week, particularly for the previous weekend’s new opening.  Last […]

  Preliminary numbers at Deadline show a tightly-bunched, none too impressive weekend underway at the boxoffice.  ARGO (Warners), SILENT HILL:  REVELATION (Open Road), CLOUD ATLAS (Warners) and PARANORMAL ACTIVITY 4 (Paramount) are all clustered around $3.5-4M for the day, which means it will be a question of dueling estimates on Saturday morning.  When the dust […]

  Preliminary box office numbers at Deadline have THE HEAT (20th) overperforming with a $15M Friday, which could give it a $40M opening weekend, almost as much as the movie cost to produce.  That means the first 3 days for the Sandra Bullock/Melissa McCarthy pairing may nearly match the first 4 days of The Hangover […]

  Although it also stars (and is produced by) Ice Cube, RIDE ALONG (Universal) goes down in the books as a big win for Kevin Hart, the focus of the movie’s marketing campaign.  Based on preliminary numbers at The Hollywood Reporter, the action comedy is on its way to a $40M+ 4-day Martin Luther King […]

  At the beginning of the month, the success of Guardians of the Galaxy and Teenage Mutant Ninja Turtles was prompting some to excitedly conclude that the box office year was now truly 52 weeks long.  But the second half of August remains a lousy time to launch a movie, a fact that’s being borne […]

  Word of mouth was great for ZOOTOPIA (Disney), which according to preliminary numbers at Deadline fell a soft 36% from last week’s opening day to $12.5M, setting up a $50M weekend that will put the smash over $140M by Sunday.  That compares to a 45% drop for the 2d Friday of The Lorax, the […]

  Veterans Day isn’t considered one of the major Hollywood holidays, but this year it provided some 3-day weekends that boosted Friday numbers (although that may catch up with some totals over the weekend and when next week is compared to it). The other note for the weekend is that all three of the major […]

  Hollywood generally has little interest in opening films against the Super Bowl, and to the extent it participates, it tries to counterprogram the game by aiming at the young female demographic.  Thus we have a PG-13 horror movie and a YA fantasy-romance this weekend, but neither is finding much of an audience. RINGS (Paramount) […]