All four of this weekend’s wide releases began with Thursday night screenings last night, but only KICK-ASS 2 (Universal) reported the results.  Kick Ass 2 started with a $1.3M Thursday (screenings started at 8PM), below last week’s Elysium ($1.7M) but in the same range as White House Down ($1.35M) and 2 Guns ($1.2M).  Both […]

  In an appropriately biblical development for this Easter weekend, it appears from preliminary numbers at Deadline that David will defeat Goliath, and the $12M-budgeted HEAVEN IS FOR REAL (TriStar/Sony) will handily outgross the $100M+ TRANSCENDENCE (Warners).  On Friday, Heaven pulled in a reported $8M (on top of $7M from Wednesday and Thursday), and although […]

  After a sub-par Thursday, preliminary numbers at Deadline have THE HOBBIT: THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) surging to $16.1M on Friday.  If that number holds, it will be a tremendous 62% jump from Thursday, which would be a better percentage result than any of the Lord of the Rings movies (which […]

  There’s a lot of new product in the market this weekend, which will drive up multiplex totals, but nothing is really breaking through.  The battle at the top looks like it will be close between GOOSEBUMPS (Columbia/Sony) and THE MARTIAN (TSG/20th), both of which should come in at $23-24M.  Goosebumps has the early lead, […]

  The underperforming spectacle of the week is INDEPENDENCE DAY: RESURGENCE (20th), which found out that not all that many people cared to see a sequel to a two-decade old hit without its original star.  According to preliminary numbers at Deadline, opening day was $17.5M (including $4M from Thursday evening), 33% below the already not-great […]

  A weak slate of newcomers is almost always good news for the holdovers in the market, and that will be the case this holiday weekend.  According to preliminary numbers at Deadline, THE LEGO BATMAN MOVIE (Warners Animation) declined a mild 45% from last week’s opening day to $8M, and should take in at least […]

  HAPPY DEATH DAY (Blumhouse/Universal) continued a remarkable year for Blumhouse, following the giant successes of Split and Get Out.  Deadline has its Friday at a preliminary $11.3M (including $1M from Thursday night), and its 68% Rotten Tomatoes score is comparable to Split‘s 74%.  That film had a 2.7x weekend multiple, and even if Happy […]

  Box office discussions about AVENGERS: ENDGAME (Marvel/Disney) will revolve around records broken and those likely to fall.  The first to go was the Thursday night record, which is now $60M (beating The Force Awakens‘s $57M and 54% above Infinity War‘s $39M), and now preliminary numbers at Deadline have Endgame‘s Thursday/Friday at $157M, absolutely smashing […]