STAR TREK BEYOND (Skydance/Alibaba/Huahua/Paramount) is showing a fair franchise hold by the standards of this summer.  Based on preliminary numbers at Deadline, it had a $23M opening day (including $5.5M from Thursday), down about 26% from the start of 2009’s Star Trek reboot.  (2013’s Into Darkness opened on a Thursday, changing its weekend dynamic.)  That suggests a $57M […]

  From the start, THE GIRL ON THE TRAIN (DreamWorks/Reliance/Universal) was perceived as a lower-intensity version of the Gone Girl phenomenon, and that’s holding with the opening of its film version.  Where Gone Girl had a $13.2M Friday start on its way to a $37.5M weekend, preliminary numbers at Deadline give Train $9.3M on Friday, […]

  With a franchise like GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney), profitability isn’t at issue.  Guardians 2 carries around $350M in worldwide production/marketing costs, and it will be in hailing distance of financial success by Sunday.  The question is how the given installment ranks in terms of similar mega-competition and expectations.  Preliminary numbers at […]

  The major studios are barely participating in late August distribution, and it was clear the box office would be dreadful this weekend even before calculating the effects of Hurricane Harvey and the expected massive pay-per-view gate for Saturday’s Mayweather vs. McGregor bout.  (Those events are likely to bring down weekend multiples even lower than […]

  There was plenty of new blood at the multiplex on Friday, but much of it was being spilled, as holdovers TEENAGE MUTANT NINJA TURTLES (Paramount/Nickelodeon) and GUARDIANS OF THE GALAXY (Marvel/Disney) held back a trio of new releases.  According to preliminary numbers at Deadline, both Turtles and Guardians were in the $7M range on […]

  Preliminary numbers at Deadline have the record pace continuing for both THE HUNGER GAMES: CATCHING FIRE (Lionsgate) and FROZEN (Disney). Catching Fire had no trouble with the all-time record for the day after Thanksgiving, doubling its holiday number to $31M on Friday.  This wasn’t just far better than the previous post-Thanksgiving Friday ($22.6M for […]

  Despite some of the best reviews of the year for any movie, big studio or indie, WAR FOR THE PLANET OF THE APES (TSG/20th) is off to a merely OK start.  According to preliminary numbers at Deadline, it had a $21.1M opening day (including $5M from Thursday night), putting it 24% behind the $27.6M […]

  Early numbers at Deadline have ANCHORMAN 2: THE LEGEND CONTINUES (Paramount) and THE HOBBIT: THE DESOLATION OF SMAUG (Warners/MGM) just about neck-and-neck at the Friday box office, both in the $8.5-9M neighborhood.  However, as a new arrival, Anchorman is likely to do softer business on Saturday, which should give Hobbit the weekend win. For […]