Articles

EARLY FRIDAY BOX OFFICE: “Heaven Is For Real” Transcends “Transcendence”

Posted April 19, 2014 by Mitch Salem

  In an appropriately biblical development for this Easter weekend, it appears from preliminary numbers at Deadline that David will defeat Goliath, and the $12M-budgeted HEAVEN IS FOR REAL (TriStar/Sony) will handily outgross the $100M+ TRANSCENDENCE (Warners).  On Friday, Heaven pulled in a reported $8M (on top of $7M from Wednesday and Thursday), and although […]

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EARLY FRIDAY BOX OFFICE: “Rio 2″” Wins Battle of Sequels

Posted April 11, 2014 by Mitch Salem

  RIO 2 (20th) has leaped out to a Friday lead, according to preliminary numbers at Deadline, one that it should be able to sustain for the weekend.  The Rio sequel has $11.5M on Friday, about 10% ahead of the first Rio‘s $10.3M opening day.  That film made $39.2M for the weekend, and Rio 2 […]

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EARLY FRIDAY BOX OFFICE: “Captain America” Smashes Records

Posted April 4, 2014 by Mitch Salem

  CAPTAIN AMERICA: THE WINTER SOLDIER (Disney) is as big as expected, and maybe even a little bigger.  Preliminary numbers at Deadline have it at up to $38M on Friday (that includes $10.2M from Thursday night), putting it close to 20% higher than the $31.9M opening day for Thor: The Dark World, which wound up […]

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EARLY FRIDAY BOX OFFICE: “Noah” Floods the Multiplex

Posted March 29, 2014 by Mitch Salem

  Darren Aronofsky’s NOAH (Paramount) should have no trouble winning the weekend, with preliminary numbers at Deadline giving it around $15M on Friday (that includes $1.6M from Thursday night).  That’s a strong result for a film that doesn’t fit into a conventional Hollywood genre, and normally it would indicate a weekend of $40M or more, […]

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EARLY FRIDAY BOX OFFICE: “Divergent” and “Muppets” Underperform; “God’s Not Dead” A Sleeper

Posted March 22, 2014 by Mitch Salem

  It’s clear, based on preliminary numbers at Deadline, that DIVERGENT (Summit/Lionsgate) isn’t going to reach prerelease hopes of an opening in line with the $69M of the original Twilight, much less that movie’s sequels or The Hunger Games.  The question is how low it will go.  Divergent had around $22M on Friday (which includes […]

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EARLY FRIDAY BOX OFFICE: Not Much “Need For Speed”; “Single Moms” Still Alone

Posted March 15, 2014 by Mitch Salem

  It’s looking like a slow weekend at the box office, although the successive arrivals of Divergent, Noah and Captain America 2 over the next 3 weeks should keep it from becoming a trend. Based on preliminary numbers at Deadline, NEED FOR SPEED (DreamWorks/Disney) probably won’t even reach $20M for the weekend.  Its reported $6.5M […]

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EARLY FRIDAY BOX OFFICE: “300: Rise Of An Empire” Takes No Prisoners

Posted March 8, 2014 by Mitch Salem

  No one expected 300: RISE OF AN EMPIRE (Warners/Legendary) to equal the giant start of its predecessor, after 7 years and with most of the cast gone–and it won’t.  But based on preliminary numbers at Deadline, the spin-off is launching well, with a $17M Friday (which includes $3.3M from Thursday night) that should mean […]

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THURSDAY NIGHT BOX OFFICE: “300: Rise of An Empire” Roars Into Town

Posted March 7, 2014 by Mitch Salem

  “Fanboy” movies typically do particularly well in Thursday night runs, and it was true last night for 300: RISE OF AN EMPIRE (Warners/Legendary), which pulled in $3.3M in screenings that began at 8PM.  That’s the same Thursday start as last summer’s Pacific Rim, which had a $37.3M opening weekend for Warners and Legendary, but […]

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