If preliminary numbers at Deadline hold, the Weekend 2 drop for CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney) will be in line with comparable superhero epics.  Its second Friday looks like $19.5M, which would be down about 74% from last week’s opening day.  That compares to Friday-to-Friday drops of 75% for Avengers: Age of Ultron, 71% […]

  There were no new openings for New Year’s weekend, and not much in the way of surprises among the returning titles.  ROGUE ONE (Lucasfilm/Disney) continued its ride through the holidays with $18.1M on Friday according to preliminary numbers at Deadline.  That’s up about 8% from Thursday, and business should go down on New Year’s […]

  THE HITMAN’S BODYGUARD (Summit/Lionsgate) is off to a mild late-August start, but it will be enough to win the quiet weekend.  Preliminary numbers at Deadline have opening day at $8.1M (including $1.7M from Thursday night), which should mean a $20M weekend.  While that might not even land it in the top 50 August openings, […]

  The gamble of CRAZY RICH ASIANS (Color Force/SK Global/Warners) is paying off with solid returns.  The film opened on Wednesday and earned $8.8M in its first two days, and preliminary numbers at Deadline have its Friday at $7M.  That should give it a $21M 3-day weekend and around $30M since opening day.  A $70M […]

  The MCU continues to be America’s uber-franchise, as SPIDER-MAN: FAR FROM HOME (Columbia/Sony) became the first summer mega-movie in several weeks to fully live up to expectations.  Few films have opened on the Tuesday before a Thursday July 4th, so comparisons aren’t exact, but Far From Home earned $91.5M on its Tuesday-Thursday (The Amazing […]

> UPDATE:  The Reporter has some early Friday numbers, and the storm’s effect can already be seen at the boxoffice.  THE HELP seems likely to win the weekend as expected, but with a lower-than anticipated $12-13M.  COLOMBIANA was in second on Friday, heading for a weekend of perhaps $10M.  DON’T BE AFRAID OF THE DARK […]

> According to Deadline‘s preliminary numbers, it’s going to be a stronger than expected weekend for both CHRONICLE (20th) and THE WOMAN IN BLACK (CBS).  Keeping in mind that Sunday will be a very slow day at the boxoffice due to the Super Bowl (especially for movies aimed at a male audience), it seems as […]

  The tragedy in Aurora, Colorado is continuing to cause ripple effects across popular culture.  According to The Hollywood Reporter, NBC and other networks have removed commercials for THE DARK KNIGHT RISES from their air, because of the concern that these ads would be unsuitable to broadcast in the midst of network coverage of the […]