October 21, 2011

THE BIJOU: Midnight “Paranormal”

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Written by: Mitch Salem
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The new PARANORMAL ACTIVITY 3 is off to a good start:  its $8M boxoffice from midnight shows last night was 30% higher than Paranormal 2‘s midnight performance, and in a league with Hangover 2‘s $10.4M, which is the highest ever for an R-rated title.

Sequels, of course, tend to be increasingly more front-loaded, so we’ll see over the course of the weekend whether Paranormal sustains its initial numbers and can equal or beat the $40.7M earned by Paranormal 2 in its first 3 days.  Stay with SHOWBUZZDAILY for updated boxoffice and analysis all weekend.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."