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EARLY FRIDAY BOX OFFICE: Thor’s Mighty Hammer

Posted November 9, 2013 by Mitch Salem

  It was foretold by the gods of Marvel that THOR: THE DARK WORLD (Disney) would rule this weekend, and preliminary numbers at Deadline confirm that it will, with a $31M Friday (including $7.1M from Thursday night).  That should get it to a weekend around $80M.  It’s certainly a huge number, likely to be the […]

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EARLY FRIDAY BOX OFFICE: “Bad Grandpa” Does Good

Posted October 26, 2013 by Mitch Salem

  Amid its very public internal tumult today, Deadline managed to post some preliminary box office numbers, and if they hold up, BAD GRANDPA (Paramount) will take over first place for the weekend.  Its reported $11.5M Friday (including $1.4M from Thursday night) is only about half of the opening day for the last Jackass (which […]

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EARLY FRIDAY BOX OFFICE – 10/18/13

Posted October 19, 2013 by Mitch Salem

  It’s not much of a surprise at this point that GRAVITY (Warners) continues to run rings around its competition.  Based on preliminary numbers at Deadline, the blockbuster will easily win its third consecutive weekend, with $8.8M on Friday, down only 30% from last Friday.  That should mean a $30M weekend, and close to $170M […]

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EARLY FRIDAY BOX OFFICE: “Cloudy” With A Chance of Victory

Posted September 28, 2013 by Mitch Salem

  Preliminary box office numbers at Deadline give Friday, as expected, to CLOUDY WITH A CHANCE OF MEATBALLS 2 (Sony), and it will easily win the weekend as well.  Its $10M opening day is above the original Cloudy in 2009 ($8.1M) but below last year’s Hotel Transylvania ($11M), and with a sequel’s usual frontloading, it’s […]

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EARLY FRIDAY BOX OFFICE: “Prisoners” Has the Key

Posted September 21, 2013 by Mitch Salem

  Preliminary numbers at Deadline give PRISONERS (Warners) an easy win on Friday and almost certainly for the weekend, with a $7.5M opening day that should mean $20-22M by Sunday.  Warners is following the Argo playbook with Prisoners, with acclaimed Telluride and Toronto Film Festival screenings followed by a quick wide release, and so far […]

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THURSDAY NIGHT BOX OFFICE: The Boy Band Weekend Begins

Posted August 30, 2013 by Mitch Salem

  The young, fanatically committed audience for ONE DIRECTION: THIS IS US (Sony) is the very definition of probable frontloading, so it’s no surprise that the concert doc debuted with a strong $2.7M last night at 7PM, the best Thursday night result since The Conjuring a month ago.  That’s almost as much as the full […]

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WEDNESDAY BOX OFFICE: “Mortal Instruments” Very Mortal Indeed

Posted August 22, 2013 by Mitch Salem

  Be sure to read Mitch Metcalf’s Weekend Box Office Predictions. Momentum was lacking for THE MORTAL INSTRUMENTS: CITY OF BONES (Screen Gems/Sony), as the studio kept the movie from critics until the last possible instant and didn’t even have night-before screenings for audiences–one of the only films of the summer to wait till 12:01AM […]

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EARLY FRIDAY BOX OFFICE: “The Butler” Serves “Kick-Ass 2″” and The Rest

Posted August 17, 2013 by Mitch Salem

  If preliminary numbers at Deadline hold, what was supposed to be a fairly competitive box office weekend will instead be a romp for THE BUTLER (Weinstein).  It’s claiming a $9M Friday, which should give it at least $25M for the weekend.  That would be in line with the $26M opening for The Help in mid-August […]

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