NON-STOP (Universal) has taken the initial lead over SON OF GOD (20th) with a tight Friday win, according to preliminary numbers at Deadline, but the weekend race is far from over.  Non-Stop reportedly took in $9.5M on Friday (including around $700K on Thursday night), with Son of God close behind at $9M+ (including $1.2M […]

  THE LEGO MOVIE (Warners) is barely even being challenged by the newcomers this weekend, and it will easily reign supreme over the multiplexes for its 3rd win in a row.  Preliminary numbers at Variety and Deadline have Lego at $7M+ on Friday, and while that’s down from last Friday’s $12.8M (all holdovers will be sharply […]

  The studios brought out a trio of romantic movies for Valentine’s Day, but the couple audiences most wanted to see was Emmet and Wyldstyle, as preliminary numbers at Deadline have THE LEGO MOVIE (Warners) topping the Friday box office with about $13M.  Since Lego will benefit the most from the holiday weekend matinee crowd, […]

  2014 has its first smash hit, as preliminary numbers at Deadline give THE LEGO MOVIE (Warners) a huge $18M Friday.  Since Saturday matinees should only boost the family-oriented animated comedy-adventure, that should bring it over $60M for the weekend, and with the Presidents Day holiday dead ahead and no other family movie on the […]

  Just about everything in theatres this weekend is due to take a 60-70% dive on Super Bowl Sunday, which probably means that even if THAT AWKWARD MOMENT (Focus/Universal) maintains the slim current lead for Friday that it has in preliminary numbers at Deadline, it’s unlikely to stay ahead for the weekend.  At the moment, […]

  Although it also stars (and is produced by) Ice Cube, RIDE ALONG (Universal) goes down in the books as a big win for Kevin Hart, the focus of the movie’s marketing campaign.  Based on preliminary numbers at The Hollywood Reporter, the action comedy is on its way to a $40M+ 4-day Martin Luther King […]

  So much for tracking.  Defying all expectations, LONE SURVIVOR (Universal) is romping with what might be called the Duck Dynasty audience that goes underreported in pre-opening surveys, and according to preliminary numbers at Deadline, its Friday may be as high as $14M, which could give it a $35M+ weekend.  Peter Berg’s film only cost […]

  Based on preliminary numbers at Deadline, PARANORMAL ACTIVITY: THE MARKED ONES (Paramount) is likely to win Friday but lose the weekend.  Its $8.5M start positions it not only to come in below the wide releases of all the previous installments of the Paranormal franchise (which opened in October), but also below the recent January […]