Although still down steeply from Fifty Shades of Grey, FIFTY SHADES FREED (Perfect World/Universal) is opening on par with the initial sequel Fifty Shades Darker.  According to preliminary numbers at Deadline, Freed earned $18.4M on its first day (including $5.6M from Thursday night), down 14% from Darker, which could translate into a $40M weekend, […]

  Although some films have opened well against the Super Bowl, both counterprogramming (the Hannah Montana concert movie and Dear John) and playing toward the action genre (Taken and Chronicle), as a rule the studios stay away, and that was the case this year.  The only wide opening was the low-budget horror flick WINCHESTER (CBS/Lionsgate), […]

  THE MAZE RUNNER:  DEATH CURE (20th) will win the weekend, although not in particularly impressive fashion.  According to preliminary numbers at Deadline, its opening day was $8.4M (including $1.5M from Thursday night), down from the $11.3M start for the first Maze Runner, and the $11M for Scorch Trials.  It should have $23.5M by Sunday, […]

  As the 2018 box office enters the Martin Luther King holiday weekend, most of its strength still lies in 2017 releases.  According to preliminary numbers at Deadline, JUMANJI: WELCOME TO THE JUNGLE (Columbia/Sony) is on track to win its 4th weekend of release.  Friday’s $6M take was down 44% from last week, and with […]

  2018, as is often the case, is kicking off at the box office, with low-budget horror, and according to preliminary numbers at Deadline, INSIDIOUS: THE LAST KEY (Blumhouse/Universal) easily took Friday with $12.5M (including $2M from Thursday night).  That’s a very solid number, not up to the $16.8M for January 2012’s The Devil Inside, […]

  Most films will rise this weekend compared to last week, simply because New Year’s Eve is a bigger moviegoing occasion than Christmas Eve.  Generally, box office should rise 20% or so on Saturday, drop around 30% on Sunday, then jump 30-40% on New Year’s Day.  The first two weekends of 2018 should feature relatively […]

  A general note:  the last time December 22 fell on a Friday was in 2006, and a look at that year indicates what box office patterns may be between now and January 1.  We can expect most films to have a relatively mild Saturday uptick (up to 30%) then plunge by 50% or so […]

  STAR WARS: THE LAST JEDI (Lucasfilm/Disney) was expected to be gigantic, but not quite as huge as 2015’s The Force Awakens, which benefited from a decade of pent-up expectations.  That’s exactly where it’s heading, as preliminary numbers at Deadline have Friday at $100.4M, of which $45M is from Thursday night.  That opening day is […]