If preliminary numbers at Deadline hold, what was supposed to be a fairly competitive box office weekend will instead be a romp for THE BUTLER (Weinstein).  It’s claiming a $9M Friday, which should give it at least $25M for the weekend.  That would be in line with the $26M opening for The Help in mid-August […]

  2018, as is often the case, is kicking off at the box office, with low-budget horror, and according to preliminary numbers at Deadline, INSIDIOUS: THE LAST KEY (Blumhouse/Universal) easily took Friday with $12.5M (including $2M from Thursday night).  That’s a very solid number, not up to the $16.8M for January 2012’s The Devil Inside, […]

  After a sub-par Thursday, preliminary numbers at Deadline have THE HOBBIT: THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) surging to $16.1M on Friday.  If that number holds, it will be a tremendous 62% jump from Thursday, which would be a better percentage result than any of the Lord of the Rings movies (which […]

  OCEAN’S EIGHT (Village Roadshow/Warners) wasn’t expected to be a blockbuster, and its reported production budget of $70M was in keeping with that, although the A-level Warners marketing campaign will raise the price.  It’s performing at the high end of expectations with a $15.9M Friday (including $4M from Thursday night) according to preliminary numbers at […]

  JASON BOURNE (Universal) is performing in line with expectations.  Preliminary numbers at Deadline have its opening day at $22M (including $4.3M from Thursday night), down just 10% from the $24.7M start (with no Thursday screenings) for 2007’s Bourne Ultimatum, the last Matt Damon/Paul Greenglass title in the franchise.  Great word of mouth gave Ultimatum […]

The complete Friday Box Office report will be posted at its usual time Saturday morning, but in the meantime we have one big over-performer in Despicable Me 2, one opener slightly above forecast (Kevin Hart) and one flat-out, embarrassing bomb (Lone Ranger), doing even worse than our bearish expectations. With $34.3 million Wednesday and $24.5 million […]

> So what just happened, and what’s likely to happen next?  Here’s a quick look at what’s new in Panem: FINAL NUMBERS:  It turns out THE HUNGER GAMES wasn’t such a hit after all, earning a measly $152.5M in its first 3 days of release, instead of the estimated $155M.  Actually the discrepancy was pretty […]

  2 GUNS (Universal), with a 10PM Thursday start, had an unexceptional $1.2M launch, on the low end of the summer.  But while it was below White House Down‘s $1.35M, and that action movie went on to just a $24.9M weekend, it’s in the same neighborhood as Now You See Me ($1.5M) and The Heat […]