AVENGERS: INFINITY WAR (Marvel/Disney) exists on that rarefied box office plane where even a reported $450M in production/marketing costs can be waved off in comparison to the certain returns to come.  Deadline is reporting its opening day at $104M ($39M from Thursday night), which would be just slightly the #3 opening day in US […]

  After a string of disappointments at the box office, this weekend’s franchise centerpiece looks like it will deliver.  Preliminary numbers at Deadline have the opening day for HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD (DreamWorks Animation/Universal) at $17.3M (including $3M from Thursday night and $2.5M from earlier paid previews), better than the $12.1M […]

> Deadline has rough estimates for the weekend boxoffice, and they’re pretty much in keeping with Friday’s numbers.  The biggest surprise, if the number holds, would be that Paramount is estimating CAPTAIN AMERICA:  THE FIRST AVENGER at $65.5M, slightly below its own Thor debut of $65.7M.  The explanation may be that Saturday’s number is looking […]

  ICE AGE:  CONTINENTAL DRIFT (20th) continued with its underwhelming opening on Saturday, according to preliminary numbers at Deadline.   The 4th in the animated series had no Saturday matinee bump, holding at $16.5M for a 2d consecutive day (the previous Friday openings in the series had gone up 43% and 28% on their 2d days), […]

  The holiday box office “weekend” doesn’t officially start until today (several of the new openings began screening on Tuesday night, but their studios aren’t publicizing the results), and Mitch Metcalf’s weekend predictions are here.  Even in this pre-holiday period, though, THE HUNGER GAMES: CATCHING FIRE (Lionsgate) is piling on impressive numbers. After the normal heavy post-weekend […]

  There were no miracle turnarounds for any of the weekend’s dim new arrivals on Saturday.  Instead, according to preliminary numbers at Deadline, the expected occurred and GUARDIANS OF THE GALAXY (Marvel/Disney) jumped back to the front of the pack in its 4th weekend with a 55% Friday-to-Saturday increase to $7.5M, down less than 30% […]

  STAR TREK BEYOND (Skydance/Alibaba/Huahua/Paramount) is showing a fair franchise hold by the standards of this summer.  Based on preliminary numbers at Deadline, it had a $23M opening day (including $5.5M from Thursday), down about 26% from the start of 2009’s Star Trek reboot.  (2013’s Into Darkness opened on a Thursday, changing its weekend dynamic.)  That suggests a $57M […]

  MURDER ON THE ORIENT EXPRESS (20th) had a surprising amount of marketing muscle behind it, and at least in the short term it seems to be paying off.  According to preliminary numbers at Deadline, opening day was $10.6M (including $1.6M from Thursday night), and considering that Murder is aimed at an older audience that […]