Considering the spotty box office record of the DC movie franchise, it was something of a risk to place AQUAMAN (DC/Warners) at the center of the holiday market, but the bet is paying off, at least to an extent.  According to preliminary numbers at Deadline, opening day for Aquaman was technically $27.7M, although that […]

  FANTASTIC BEASTS AND WHERE TO FIND THEM (Warners) wasn’t expected to touch the $60-90M opening day territory of the latter Harry Potter movies, since Fantastic is a spin-off that doesn’t include any of the major Potter characters.  But preliminary numbers at Deadline have it at $29.4M, lower than any of the Potters, and even […]

  THE DARK KNIGHT RISES (Warners) had a solid Saturday and no trouble at all beating the new competition in its 3d weekend of release.  According to preliminary numbers at Deadline, Rises should have a $36.2M weekend, a 42% decline from last weekend that’s slightly better than the 43% Weekend 3 drop for The Dark […]

  There were no miracle turnarounds for any of the weekend’s dim new arrivals on Saturday.  Instead, according to preliminary numbers at Deadline, the expected occurred and GUARDIANS OF THE GALAXY (Marvel/Disney) jumped back to the front of the pack in its 4th weekend with a 55% Friday-to-Saturday increase to $7.5M, down less than 30% […]

  A general note:  the last time December 22 fell on a Friday was in 2006, and a look at that year indicates what box office patterns may be between now and January 1.  We can expect most films to have a relatively mild Saturday uptick (up to 30%) then plunge by 50% or so […]

  KONG: SKULL ISLAND (Legendary/Tencent/Warners) had a $20M opening day according to preliminary numbers at Deadline (that’s at the high end of numbers reported elsewhere earlier in the day), including $3.7M from Thursday night.  Even if that number holds, it’s little more than half the $38.4M opening day for Godzilla 3 years ago.  Godzilla had […]

  Saturday matinees, and the families who attend them, were the difference for BIG HERO 6 (Disney) this weekend.  Disney’s roly-poly new action star came back from being around $1.2M behind INTERSTELLAR (Par/Warners) on Friday to top the weekend by about $5M, according to preliminary numbers at Deadline.  On Saturday, Big Hero 6 jumped by […]

  By superhero movie standards, SHAZAM (DC/New Line/Warners) was moderately priced, with around $225M in production/marketing costs.  Preliminary numbers at Deadline put its opening day at $20M (including $5.9M from Thursday), and although that’s a cut below comic book blockbusters like Captain Marvel ($61.7M), Spider-Man: Homecoming ($50.8M) or Wonder Woman ($38.2M), it’s solidly in line with […]