April 7, 2013

EARLY WEEKEND BOXOFFICE: “Evil Dead” Casts Its Spell


Early Saturday boxoffice numbers at Deadline show no great surprises for the weekend’s offerings.  Any hope that EVIL DEAD (TriStar/Sony/FilmDistrict) would have the staying power of a Mama faded with the demon-filled gorefest’s 24% Saturday drop (although it should be noted that Saturdays in general will start looking lower with studios now treating “Friday” as a nearly 30-hour period that starts on Thursday night).  Evil Dead should still easily win the weekend with around $25M.  The much more family-oriented JURASSIC PARK 3D (Universal) had a small 7% Saturday bump to $7.5M, with a sub-$20M weekend likely.

GI JOE: RETALIATION (Paramount/MGM) is headed for a standard 50% drop in its second weekend to about $20M, enough to keep it going while hoping for much stronger results overseas.  TEMPTATION (Lionsgate) and THE HOST (Open Road) should fall a bit more sharply than 50%, based on their front-loaded demos.

THE CROODS (DreamWorks Animation/20th) continues to hold well, with only a 25% drop in Weekend 3, and OLYMPUS HAS FALLEN (FilmDistrict) is showing unexpected strength, down only around 30%.  OZ THE GREAT AND POWERFUL (Disney) should only drop a bit more than that, but with its massive cost it still needs overseas help if it’s to do more than break even.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."