HAPPY DEATH DAY (Blumhouse/Universal) continued a remarkable year for Blumhouse, following the giant successes of Split and Get Out.  Deadline has its Friday at a preliminary $11.3M (including $1M from Thursday night), and its 68% Rotten Tomatoes score is comparable to Split‘s 74%.  That film had a 2.7x weekend multiple, and even if Happy […]

  Box office discussions about AVENGERS: ENDGAME (Marvel/Disney) will revolve around records broken and those likely to fall.  The first to go was the Thursday night record, which is now $60M (beating The Force Awakens‘s $57M and 54% above Infinity War‘s $39M), and now preliminary numbers at Deadline have Endgame‘s Thursday/Friday at $157M, absolutely smashing […]

> Deadline has some early Saturday and weekend numbers, the highlight of which is that REAL STEEL is claiming a 40% Saturday bump, which would lead it to a $29M weekend, somewhat higher than expected.  Since Steel is a family movie, a big increase for matinees is possible, but we’ll see if it bears out […]

  The news didn’t get better for any of the weekend’s openings on Saturday, according to early numbers at Deadline–and that’s before the effect, if any, of Sunday’s east coast storms.  ARGO (Warners) beat them all with its 3rd weekend $12.5M, down under 25% from last weekend.  CLOUD ATLAS (Warners) was considerably behind, struggling to […]

  Everything went up at the New Year’s Day box office (bringing to an end the holiday bounty), but to wildly varying degrees.  Business should fall today and rise tomorrow and Saturday, but not to a point equal to New Year’s, with weekend totals for holdovers a bit more than double their numbers from yesterday. […]

  The movie business rebounded from Halloween on Saturday, with substantial gains for just about everything.  Somewhat surprisingly, the second weekend of OUIJA (Blumhouse/Universal) is challenging the new release NIGHTCRAWLER (Open Road) for the diminished weekend’s honors.  Ouija overperformed early estimates on Friday, pulling ahead with $3.5M to Nightcrawler‘s $3.2M.  According to preliminary numbers at […]

  THE FATE OF THE FURIOUS (Universal) will win its third consecutive box office weekend, but in the US it continues to run with considerably less than vroom-vroom momentum.  According to preliminary numbers at Deadline, it fell 54% from last Friday to $5.1M, and is heading for a $18M weekend.  It’s now clear that Fate […]

  A general note:  the last time December 22 fell on a Friday was in 2006, and a look at that year indicates what box office patterns may be between now and January 1.  We can expect most films to have a relatively mild Saturday uptick (up to 30%) then plunge by 50% or so […]