January 1, 2012


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Written by: Mitch Salem
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According to Deadline, most films were down 20-30% from Friday, which is par for the course on New Year’s Eve, due to early theater closings and non-movie plans for the night.  But there are a few oddities:
Most notably, Deadline’s numbers have WAR HORSE suddenly jumping up more than 20% for the day.  If that number holds, it would certainly be good news for DreamWorks and Disney, but there’s no clear explanation for it, since the movie didn’t add screens, other family movies (Alvin and Tintin) were down 25+% on Saturday, and good word of mouth doesn’t generally kick in after a week of sluggish boxoffice. 

More modestly, WE BOUGHT A ZOO was reportedly up about 2%, and NEW YEAR’S EVE was naturally down only about 5% on its name-day.
Boxoffice should increase on New Year’s Day, then start declining on Monday before it falls apart on Tuesday as life returns to normal.
Stay with SHOWBUZZDAILY for updated holiday boxoffice numbers and analysis!


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."